How to Rank for Very Competitive Industries

What advice would you give someone that’s trying thinking about getting into a competitive online industry regarding there SEO practices. For example, if I’m trying to rank for the key-phrase “coffee makers” (I’m not, just using that as an example). What advice would you recommend I do to get my website “out-there” and known? FB, Twitter, Google+, Videos etc … what ideas or suggestions do you have .

Do you have any advice?
See what others are saying – A Crowded Field For A Industry? What Advice Would You Give