 Price perceptions - shocks in store? |
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 Sep 12 2002, 12:49 AM |
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While competing on pricing has sometimes been said to be the weakest form of competition (since it can lead to price wars that harm your own profits as much as the competitors'), pricing is always an essential part of marketing.
I have written in the past about ways to alter the way that prospective customers will view your pricing, or rather, their perception of value for money. In this I showed that presenting goods (and your company) as quality rather than economy, is a method to seem lower-priced than expected. However, a new study highlighted by Wharton, has shown that most people automatically assume that they are being gouged on prices any time they shop. Read the full report at: http://knowledge.wharton.upenn.edu/article...4&articleid=622 The article makes for grim yet essential reading, and I think underlines my claims elsewhere previously that we all need to think a lot harder about value for money, and how we help our customers see it. |
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Posts in this topic
Black_Knight Price perceptions - shocks in store? Sep 12 2002, 12:49 AM
markymark This is not really my field, to be honest, but I t... Sep 12 2002, 06:03 AM glyn Agreed, but - for online marketing - the reality o... Sep 12 2002, 07:08 AM markymark Very helpful post that. Thanks. :roll: Sep 12 2002, 08:15 AM bragadocchio Thanks Ammon,
That was interesting. I hadn't b... Sep 12 2002, 08:47 AM SEO Guy Good Point, Marky Mark
I believe that people wa... Sep 12 2002, 08:47 AM Farhan Yeah very true Markymark.
It's not the product... Sep 13 2002, 01:14 AM Farhan Agreed, but - for online marketing - the reality o... Sep 13 2002, 02:18 AM cre8pc
Heh heh, which brings me one of my favorite usab... Sep 13 2002, 08:13 AM Black_Knight It's more than price. It's knowing the product rea... Sep 13 2002, 09:15 AM Aaron Yeah very true Markymark.
It's not the pr... Apr 16 2003, 10:49 AM bragadocchio Re: Price perceptions - shocks in store? Apr 16 2003, 04:42 PM Aaron Re: Price perceptions - shocks in store? Apr 16 2003, 04:51 PM bragadocchio Re: Price perceptions - shocks in store? Apr 16 2003, 05:12 PM Peter Re: Price perceptions - shocks in store? Apr 17 2003, 01:10 AM manager Howdy,
Ok, I hear what you and others are sayin... Nov 28 2006, 07:54 AM bwelford Hi TreV
I'm not sure why you brought up this ... Nov 28 2006, 08:34 AM travis We use a similar approach called FAB. This English... Nov 28 2006, 09:21 AM manager Hi Barry,
He he……….. I must have observed someone... Nov 28 2006, 09:53 AM
bwelford It’s the “trade off” for not getting to touch, fee... Nov 28 2006, 10:36 AM manager I don’t see it as anything to do with the greed or... Nov 28 2006, 10:26 AM TCSM But how often are all things equal? Generally, tw... Nov 28 2006, 11:38 AM manager That's a good point, what if I played devil... Nov 28 2006, 03:52 PM A.N.Onym Benefits is not about greed. It is about the needs... Nov 28 2006, 08:45 PM manager LOL that’s funny :D
Barry asked the same thing,... Nov 29 2006, 01:24 PM A.N.Onym Well, you can decipher the answer you want from th... Nov 29 2006, 11:32 PM TCSM
If people have to choose, then I'll bet you ... Nov 30 2006, 12:16 PM manager Yes thanks for the Pizza example, :) it's a b... Nov 30 2006, 01:07 PM ladesignz This is a great thread -
We do alot of benefit ... Nov 30 2006, 04:12 PM bragadocchio
Some meaningful augmentations may increase the p... Nov 30 2006, 05:01 PM bwelford You pretty well said what I was going to say, Bill... Nov 30 2006, 06:15 PM manager Hello,
I’d humbly suggest that the situation I ha... Dec 1 2006, 08:14 AM Ruud
Ah, but maybe you would buy coffee brand A becau... Dec 1 2006, 10:11 AM manager LoL Ok expand my scenario by all means, but if you... Dec 1 2006, 11:06 AM Ruud
Nuh-uh. Both sites sell the 100% exact, totally ... Dec 1 2006, 11:48 AM manager
Could you explain what you mean, wouldn’t you be ... Dec 1 2006, 01:07 PM Ruud
That would be up to me and my marketers to decid... Dec 1 2006, 01:29 PM Alex_ Thank you for the welcome Bill.
Through out my ... Dec 1 2006, 07:46 PM Alex_ Now regarding the second issue, the knifes, the br... Dec 1 2006, 08:13 PM manager Some excellent points there Alex !
Ruud thank... Dec 1 2006, 08:19 PM A.N.Onym Well, what Alex said pretty much confirms what I s... Dec 3 2006, 11:27 PM Alex_ I agree A.N.Onym. Nevertheless sometimes the use ... Dec 8 2006, 02:08 AM A.N.Onym While it can certainly be profitable to play on pe... Dec 8 2006, 02:18 AM manager
He he……. what’s marketing got to do with ethics ?... Dec 8 2006, 08:06 AM
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