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> What strategies can be implemented to reduce CPA?

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post Jul 26 2004, 08:19 AM
Hi guys,

Can anyone advise me on what I need to consider, or what I can do to reduce CPA in PPC?

thanks
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post Jul 26 2004, 02:53 PM
Control your spending, and spend only where you are sure of good returns. Pre-select your audience to target those most likely to respond. Measure your [glossary]ROI[/glossary] and be ruthless in cutting out spending that gives poor ROI.

In many things, reaching a smaller, but more highly and tightly pre-qualified audience will cost a lot less than broadcasting to a larger and more diverse audience, yet will give a higher per-capita response.

Work on your landing pages to ensure that they work well at converting targeted leads. Do not settle for low conversion rates, and custom-build pages to convert any specific responders to specific ads.
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