What strategies can be implemented to reduce CPA? Options

[SEM_Student]

Hi guys,

Can anyone advise me on what I need to consider, or what I can do to reduce CPA in PPC?

thanks

[Black_Knight]

Control your spending, and spend only where you are sure of good returns. Pre-select your audience to target those most likely to respond. Measure your [glossary]ROI[/glossary] and be ruthless in cutting out spending that gives poor ROI.

In many things, reaching a smaller, but more highly and tightly pre-qualified audience will cost a lot less than broadcasting to a larger and more diverse audience, yet will give a higher per-capita response.

Work on your landing pages to ensure that they work well at converting targeted leads. Do not settle for low conversion rates, and custom-build pages to convert any specific responders to specific ads.