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Believe it or not, SEMPO's role is supposed to be helping promote the search engine marketing industry. That's why I've read in amazement posts at various forums where people have suggested that maybe there needs to be an industry group to do exactly this. A good thread on this topic is over at Cre8asite's forums: After SEMPO: Should We Start a Trade Association?

When the group launched, I moved to the organization's advisory board. Search Engine Watch's associate editor Chris Sherman joined me there. We hoped this would let us share any thoughts or knowledge that the group might want to draw from us while providing some distance between our roles as reporters and commentators, since we wouldn't be making actual decisions or be involved with ongoing activities.

Now, Chris and I are both leaving the advisory board. SEMPO's a year old and making news. It's time for us to step back completely, so we can do a better job writing about it.