Google Links Options

[projectphp]

My list of Google Links to most sections. (originally posted here, it might end up a sticky, so reposted )

Google Links
Google Labs - New stuff from Google.
Google Store - Buy Google Mercahndise.
Google Holiday Logos
Froogle - Google Shopping engine.
Google Local Search
Google Groups - Old Usenet Posts.
Google Answers - A service that never really took off. Pay to get answers.
Google Catalog Search - Search mail order catalogues.
Google News -
Wireless Google
Google Directory
Google Image Search

Patents
Google Snippet Patent No: 6,615,209
All Googles Patent Applications
6,526,440: Ranking search results by reranking the results based on local inter-connectivity
6,678,681: Information extraction from a database
6,615,209: Detecting query-specific duplicate documents
6,529,903: Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query
6,658,423: Detecting duplicate and near-duplicate files
6,754,873: Techniques for finding related hyperlinked documents using link-based analysis


Search Specific Topics
Google US Gov Search &Unclesam&
Google Search: Linux
Google Search: Bsd
Google Microsoft Search
Google Apple/Macintosh Search
Google University Search
Google Public Service Search
A list of Special Google Searches


Webmaster Links
Sign up for the Google Newsletter
FAQ
SEO Information for Webmasters
Google Information for Webmasters


Tools
Google Toolbar
Google Deskbar (quick google searches)
Google Desktop Search (search local files as well)
Google Alerts
Remove A URL / Page From Google
Google Translate Tool
Google Web APIs
Make Google your Default Search Engine
Google Search Appliance
Add your URL to Google


Press And Contacts
Google Blog
Contact Google
Google Advertising Programmes
Google Press Center: Press Releases
Google Investor Relations
Conact Google Sales People
Google Worldwide Offices
Google Zeitgeist (top searches etc)
Google Fact Sheet


AdWords
AdWords FAQ
Google Advertising Reporting System Login
Google Adwords: Conversion Tracking FAQ
Trademark Complaint Procedure
AdWords Accreditiation


Searching Tips and Tricks
Google Web Search Features
Google Help
Google Help Central
Cheet sheet of Searches
Google Adwords: Keyword Tool

Froogle
Froogle FAQ
Setting Up A Froogle Feed
Froogle Merchants - Program Policies


Ad Automator
Google Widens Test to Froogle Merchants
Please note: New service that i can't find info about on google. Let me know if you find something permanent.


AdWords Accreditation
AdWords Learning Center
Adwords Accreditation Start Page

And Now adding Bills list of "stuff".

Some SEO Books, Papers, and Patents

Earlier Works

As We May Think
Nice early work on computing and citations. Included here more for historical perspective than anything, but worth reading.

From Resource Discovery to Knowledge Discovery on the Internet
This one starts with a discussion of "As We May Think" and builds upon it, looking at such things as inverted indexes and term weights. The two documents taken together are a nice jumping off point to the next document which discusses earlier search engines and optimization.

What is a tall poppy among web pages?
One of the better looks at SEO and Search Engines in the days before Google and pagerank. Views on SEO have changed since 1998, when this was published, but it gives a good sense of what the practice was like back then.

Pagerank

The Anatomy of a Large-Scale Hypertextual Web Search Engine
Spend some time going over this one, and the next one. There's more interesting stuff in these papers than just the information about pagerank.

The PageRank Citation Ranking: Bringing Order to the Web

Then, I would recommend paying the $20 and getting this document from Yahoo!'s Pavel Berkhin:

A Survey on PageRank Computing

The list of cited sources at the end of the document could keep you busy for months, but the document itself is an excellent overview of different approaches to pagerank, and different ways of using it, amending it, altering it, and so on.

Books

There's some nice history and thoughtful analysis in John Battelle's The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

If you want a good sense of how search engines work, this text by Soumen Chakrabarti is a fine introduction to the topic: Mining the Web: Analysis of Hypertext and Semi Structured Data (The Morgan Kaufmann Series in Data Management Systems)

Crawling the Web

There are more than a few papers about how search engines gather information, to bring into their index, and they are useful in understanding some of the reasons why some pages of a site might get indexed, and others don't. These two papers are ones that created some standard language that people use when describing how crawlers work, and have been expanded upon since. If you want to find out more about crawling, you might find some good papers by searching Cite Seer or Google Scholar for papers that cite the first paper I list below:

Efficient Crawling Through URL Ordering

Crawling the Web: Discovery and Maintenance of Large Scale Web Data (pdf)
One of the authors of the first paper in this section, Junghoo Cho, who is now a Google search engine scientist, continued his research on crawlers, and wrote this paper as his doctoral thesis, while being overseen by Hector Garcia-Molina. It expands upon the first paper, and spends some pages looking at freshness on the web. Together, these two are good starting points to later research.

Spam, Spam, and More Spam

Doesn't hurt to know some of the academic papers about spam:

Web Spam Taxonomy

Web Spam, Propaganda and Trust

There are a number more, and they are worth reading through.

Some patents and patent applications assigned to Google

I've focused upon the patents and patent applications that involve search rather than advertising, mapping, cell phone cases, email, and hardware. Hopefully, these will give you a good start. Newer documents first, in each section.

Some Patent Applications assigned to Google

Phrase-based searching in an information retrieval system

Enhanced document browsing with automatically generated links based on user information and context

Methods and systems for endorsing local search results

Systems and methods for spell correction of non-roman characters and words

Nonstandard text entry

Visually-oriented driving directions in digital mapping system

Variable length snippet generation

Systems and methods for determining user actions

Profile based capture component

Personalization of placed content ordering in search results

Named URL entry

Methods and systems for interfacing applications with a search engine

Methods and systems for information capture and retrieval

Systems and methods for weighting a search query result

Query rewriting with entity detection

Query rewriting with entity detection (different publication number)

Systems and methods for translating chinese pinyin to chinese characters

Assigning geographic location identifiers to web pages

Interface for a universal search

Systems and methods for personalizing aggregated news content

Generating hyperlinks and anchor text in HTML and non-HTML documents

Systems and methods for direct navigation to specific portion of target document

Systems and methods for unification of search results

Systems and methods for improving search quality

Methods and systems for improving a search ranking using article information

Systems and methods for determining document freshness

Methods and systems for personalized network searching

Methods and systems for information extraction

Information retrieval based on historical data

Personalization of web search

Systems and methods for clustering search results

Methods and systems for improving a search ranking using location awareness

Systems and methods for improving the ranking of news articles

Methods and systems for improving a search ranking using related queries

Methods and systems for improving a search ranking using population information

System and method for providing search query refinements

Systems and methods for determining user actions

System and method for presenting multiple sets of search results for a single query

System and method for providing a user interface with search query broadening

Systems and methods for searching using queries written in a different character-set and/or language from the target pages

Search query categorization for business listings search

Document search engine including highlighting of confident results

System and method for providing preferred country biasing of search results

Methods and systems for determining a meaning of a document to match the document to content

Methods and systems for understanding a meaning of a knowledge item using information associated with the knowledge item

System and method for providing definitions

Methods and systems for editing a network of interconnected concepts

System and method for providing preferred language ordering of search results

System and method for selecting content for displaying over the internet based upon some user input

Method for searching media

Method and apparatus for characterizing documents based on clusters of related words

System and method for selecting content for displaying over the internet based upon some user input

Methods and apparatus for providing search results in response to an ambiguous search query

Methods and apparatus for employing usage statistics in document retrieval

Interface and system for providing persistent contextual relevance for commerce activities in a networked environment

Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query

System and method for searching and recommending objects from a categorically organized information repository

Some Patents Assigned to Google

Methods and apparatus for determining equivalent descriptions for an information need

Address geocoding

Systems and methods for highlighting search results

Techniques for finding related hyperlinked documents using link-based analysis

System and method for selecting content for displaying over the internet based upon some user input

Information extraction from a database

Detecting duplicate and near-duplicate files

Detecting query-specific duplicate documents

Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query

Ranking search results by reranking the results based on local inter-connectivity

Real-time document collection search engine with phrase indexing

Methods for iteratively and interactively performing collection selection in full text searches

Performing automated document collection and selection by providing a meta-index with meta-index values indentifying corresponding document collections

[Tim]

Bill posted the following links to white papers, which I've copied into here:

Some white papers from a few of the people who work at Google:

Near Neighbor Search in Large Metric Spaces
Published 1995

Copy Detection Mechanisms for Digital Documents
Published 1995

Efficient Crawling Through URL Ordering
Submitted 1998

The Anatomy of a Large-Scale Hypertextual Web Search Engine
Published 1999

Efficient Computation of PageRank
Published 1999

The PageRank Citation Ranking: Bringing Order to the Web.
Published November 11, 1999

Extracting Patterns and Relations from the World Wide Web.
Published November 11, 1999

Dynamic Data Mining: Exploring Large Rule Spaces by Sampling.
Published November 11, 1999

Scalable Techniques for Clustering the Web
Published 2000

SimRank: A Measure of Structural-Context Similarity
Published 2001

Power Email: Efficient Email Entry on Pen-Based Handheld Devices
Published September, 2001

Scaling Personalized Web Search
Published 2002

Efficient Encodings for Document Ranking Vectors
Published 2002

Evaluating Strategies for Similarity Search on the Web
Presented May 7-11, 2002

Topic-Sensitive PageRank
Presented May 7-11, 2002

Search Facilities for Internet Relay Chat
Published 2002

Extrapolation Methods for Accelerating PageRank Computations
Submitted February 28, 2003
(First version)

Extrapolation Methods for Accelerating PageRank Computations
Submitted February 28, 2003
(updated Version)

Mining the Space of Graph Properties
February, 2003

Exploiting the Block Structure of the Web for Computing PageRank
Submitted March 4, 2003

The Second Eigenvalue of the Google Matrix
Submitted March 11, 2003

Adaptive Methods for the Computation of PageRank
Submitted April 28, 2003

An Analytical Comparison of Approaches to Personalizing PageRank
Published June 20, 2003

The Condition Number of the PageRank Problem
Published June 20, 2003

Computing PageRank using Power Extrapolation
Submitted July 16, 2003

[Xenith]

If you can digest all of that and are still looking for more - http://www.google.com/jobs/

Nice list guys!

[bwelford]

I thought it was worth highlighting one link from projectphp's list. I hadn't noticed this excellent page from Google on advice to potential purchasers of SEO services.
http://www.google.com/webmasters/seo.html
It makes very good reading.

[projectphp]

Afterthought

Bills List of "stuff".

[EfSaNe]

Thank You very much

[J8 Zoekmachine Marketing]

Really nice list, Thanx for the post!

[AndySEO]

Very useful post, Thanks!!

[bragadocchio]

It is a good list.

A few things have happened since. It might be time for an update.

[projectphp]

Indeed! You go first Bill

[lifeplayer]

Great information. Thank you

[freediver]

That was some work!