Cre8asite SEO Techniques - Another Success Options

[send2paul]

Evening all

I just wanted to share another SEO success I've had recently. This is what I've posted on my weblog today:

I won't mention the particular subject that I enabled to get my weblog to the top of Yahoo with, and with quite high rankings in other search engines, but it's all here: http://www.cre8asiteforums.com/forums/inde...showtopic=18433 to read about.

So, I've been actively promoting another web page of mine which gives info, links and my story about my recent http://www.blogstudio.com/woodgnome/laser.html Lasik laser eye surgery. I have been using all the Search Engine Optimisation techiniques I have learnt at the http://www.cre8asiteforums.com  Cre8asite Forums. As of this evening, this is where that page stands:


No.1 Lasik Eye Surgery Consultation



No.1 Lasix and Astigmatism



No.3 Lasix Eye Surgery, Blurred Vision Later



No.14 \"Eye Surgery\" Astigmatism Custom
[img]http://www.blogstudio.com/woodgnome/eyesurgery.jpg[/img]


Now there are several reasons why I have created this page:

1. Just to prove that the techniques I used here: http://www.cre8asiteforums.com/forums/inde...showtopic=18433 were not a flash in the pan - and I could do this again

2. I wanted to let people know about my experiences with Lasik laser eye surgery.

3. It is a pre-cursor for me developing commercial e-commerce websites in the future. (If I can do this now with this kind of success, then I guess I could have some kind of future in it as well).

Anyway - there you have it. Search Engine Optimisation Lesson 2 - Lasik laser eye surgery. If you want anymore detailed explanations on this subject, then drop me a comment with your email address and I'd only be too happy to oblige.  

The laser eye surgery page was built as a separate page, linked from my weblog, and I recently re-vamped it a little - changed the banner and put a few more country links in.

I just wanted to share this because I want some feedback - comments etc. As this page, I believe, lends less to itself being any kind of weblog phenomena, and more to being a page that is a working SEO model.

Unless, of course.......you think otherwise.....

[travis]

Mate,

I need Laser Eye Surgery to read the text on those pictures.

[send2paul]

Oh - that Aussie sense of humour!

I reckon it's too many tinnies, or whatever you call get drunk out of your head nowadays!

[burkef]

Hi,

Congrats on your achievements.

Can I suggest something now,... for ya.

Try for more general searches say in the 2/3 word range
thats where the real traffic comes from as most searches
are 2/3 word phrases.

Just a smalll suggestion & IMO. Take it for what its worth.

- Burke

[send2paul]

Thanks for that suggestion Burke

Do most searches come from 2/3 word search ranges? I shall be trying all new suggestions. (I've just downloaded a nice piece of software called WEB CEO to help me to do this)

One of the things I did do, (by way of experimentation), was to take a look at the search terms that people have found the page by - take the most popular search terms - and re-insert those terms back into the content of the page

Anyway Burke, thanks for your advice I shall continue to soldeir on down the road of SEO, keywords etc

[bragadocchio]

Good question and observations, Paul.

People tend to have different searching strategies based upon what they are looking for, and what the intention is behind their searches.

Many people who are searching often start out looking for information about a topic. At that stage, it's possible that they will be using broader, more general approaches, such as using one, two, or three word phrases.

If they find a site that provides answers to the questions they have, and also an opportunity to take advantage of that information by taking some action such as purchasing or contacting someone, they just might do that.

Sometimes people are looking for more specific information or are ready to make a purchase or contact someone. At that point, they may be typing longer and more specific queries into a search box (especially if they weren't successful at finding what they wanted for the broader searches or they want to expand their choices to have something to compare their original findings with). That could be something like a part number for a product, or a more specific query that could include geographical terms or other words that they think will help them find what they are looking for.

I like the idea of optimizing for a mix of broader terms and more specific terms.

Your approach of looking at the phrases that people have used to find a site by is a good one. Since your pages aren't optimized for those phrases, it's possible that some of the less popular results may still be good terms, and are worth investigating further, too.

If you use some of the tools to find out what popularity a phrase may have on different search engines, some of those tools also provide alternative terms that people may also be searching for. Some of those alternative terms may be appropriate for the content on your pages, and it may not hurt to include some of those words within the content of your page. I'm not suggesting that you try to optimize individual pages for lots of terms, but that you increase the chances that someone might find your site by including some of those words on your pages.

Once you do that, take a look again at your site stats, and the keywords that people use to find your site (after the changes have been indexed in the search engines) and see if people are now finding your pages because of those words. They may be words that you could use in new pages optimized for those terms. It's also important to ask yourself if these are words that you expect your intended audience will expect to see on your site.

Another thing that I find useful, if the location of a site is important, is to extend some of the abbreviations in the address. So, instead of using "DE" as part of the address that I like to put at the bottom of a page with the address, I might use "Delaware" instead.

If you use acronyms or abbreviations for a word or phrase, use both the full word or phrase and the shortened version. If you use technical jargon that you believe your targeted audience will also use, also include a plain english definition that they may also search for. Some of those may be longer than two or three words, but may be the right phrase for your targeted audience.

[send2paul]

Bill - hi

Here's my take on the Searching Stategy scenario...

Although 2 or 3 word search terms may be the standard by which webpages should(?) be optimised for the content that the website wishes people to find them by via search engines, I think there is also room here to say that this type of standard optimisation may also miss out those people who have not searched with 2 or 3 word search terms.

To clarify....

Laser eye surgery is not something usually associated with younger people - those people who are pretty much internet savvy when it comes to search engines and the like. This type of surgery is usually associated with older people - +40s - who may not be so familiar with search engines and their usage. Should these older people then wish to find out about laser eye surgery on the internet, they will not be using short 2 or 3 word search terms, but nice long rambly questions

Several of the key search terms to find my lasik laser eye surgery page have been such long rambly search terms.

So, although lasik eye surgery may be a potential high Google Adsense money spinning earner for me, (I wish!), becuase it is a high keyword earner, if I was to solely optimise my webpage for 2 or 3 word search terms, (as per professional advice, or SEO software advice), I could well be missing out on the proportion of the market, (in this case I would say a reasonably high proportion of the market), who would be searching for this subject as their first time use of search engines.

To summarise - the SEO of subject matter on the webpage should be considered alongside the demographics of the target audience - whose search engine experience may not be as per the expected/considered 2 or 3 word search term standards. I suppose you could say - the more the subject matter is aimed at the older generation, the less likely that the hard and fast rules of 2 or 3 word SEO would apply.

[bragadocchio]

Hi Paul,

I think that you and I are mostly on the same page. The subject matter of a site, and the targeted audience does make a difference.

What I was suggesting is to do both. You have more than one page on a website, which means that you have multiple opportunites when you optimize pages on a site.

I also want to point to this statement I made again:

If you use some of the tools to find out what popularity a phrase may have on different search engines, some of those tools also provide alternative terms that people may also be searching for. Some of those alternative terms may be appropriate for the content on your pages, and it may not hurt to include some of those words within the content of your page.

If you look through the keywords that people use to find your pages, sometimes they are fairly long strings of words that you may not have optimized for. Often those phrases will not get a lot of searches, but may account for a lot of your visitors.

So, if I go to the Google AdWords Keyword Tool, and look up something like "New Orleans Jazz", I get a wonderful selection of other words. Some of them might be worth putting on my page in addition to optimizing the page for "New Orleans Jazz." Some of them may even be worth creating and optimizing separate pages for.

That's one way to account for long rambling questions.

Keep in mind that it's more likely in many instances people will start out searching for shorter phrases. But, sometimes a longer phrase is appropriate. It can depend upon the audience and the subject matter of a page.

Mix it up a little, and try different things out. Measure your successes, and make changes as necessary.

[send2paul]

Bill - hello again.

Yup. Agreed. Try both.

At the moment I am concentrating my SEO/Google Adsense activities on the lasik eye surgery page, although it is linked from my main blog page, archives, (and every blog entry now as I've added a link in there )

In the future I am going to put together a few more Google Adsense money spinning pages, (HA!) and try to link/promote between the other ones using SEO techniques I've learnt here - and all your good advice

[send2paul]

I need to convert the laser eye surgery page from a static page to an updateable page....

The laser eye surgery webpage is a static webpage. It sits in the free webspace where my blog resides. I want to make that webpage "updateable" - that's to say I want to be able to make it a non-static webpage, with the ability to update the content in it. I.E. I want to convert the static webpage into a blog page.

Also, I want to keep virtually all the fixed content there, but want to insert a blogging code (?) that will make the new content appear, say at the top of the page, and update when I blog again.

The static webpage is currently doing quite nicely in Google & Adsense, so I do not want to move it from where it is, or change it's URL address.

Any clues anyone?

p.s. Happy Easter

[bwelford]

Congratulations on being the 2005 Star Choice, Paul. It's great that you're sharing how you made Cre8asite work for you.

I also wanted to say what a great job I think you've done in your Laser Eye Surgery page. It really is very impressive.

As others may not know, we were born within 20 miles of each other in the UK although in different decades, but we have other things in common too. In fact my wife had laser eye surgery just 3 years ago and she still raves about how great it has been for her. My daughter also works for Lasik MD, which is the biggest laser eye surgery group in Canada. Perhaps it's another link to add to your website.

As far as getting more visibility, I think the way to go is to add news items on your Laser Eye Surgery activities to your regular blog from time to time.

... and a Happy Easter to all too.

[send2paul]

Thanks for congrats Barry - and lots of Choccy Eggs to you as well!

And thanks for your comments on the Laser Eye Surgery Page. It's nice to know that I'm making some kind of sense of everything I do tend to blog about the laser eye suregry on the main blog from time to time, so that does help as well.

Someone came up with a good idea - I could put an inline frame in the page - which links to another blog. So, I update that blog - and the update also appears in the Laser Eye Surgery Page.

Neat, eh? The only thing that concerns me is that I seem to recall that Google will have some difficulty, (or not be able to at all) - index frames within a page?

[Black_Knight]

It would *always* see that as a separate page, Paul, not as part of the one it inline with.

[send2paul]

Okay - thanks for that Ammon.

I've decided to go for the i-frame implant anyway - at least it gives visiting people who have got there from search terms, (and my ever tweaking SEO!), a show that I have updated news items on there.

The new improved page looks like this Lasik Laser Eye Surgery