> "How Much is That SEO Hunk in the Window"

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post Mar 9 2005, 10:03 AM
In a recent blog article, Kim wrote:

QUOTE
Automobile manufacturers do this all the time. In one recent USA car TV commerical, there's a gorgeously sculpted woman wearing a flowing gown slinking all over a car, fantasizing about it. All I can think of is if marketing execs think women crave the attention of cold metal and dream of being with a car, something is just wrong with the world, and I missed the last plane off of it.

One smart advertising company made a commerical years ago that had this muscle bound, tanned, shirtless, sweaty construction guy working in the city street below while being watched by a bunch of women drooling and hanging out the window.

This time they were at least close to understanding what we like.


The slinky lady hanging all over the car was not marketing to women, it was marketing to men. The message is, "if you buy this car, you have a chance of attracting a girl like that". :wink:

Had they been marketing to women, the woman would have been dressed in a sharp business suit, giving it the critical eye.

-Tony
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