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Centenarian PosterGroup: Members
Joined: 3-May 05
Posts: 102
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May 7 2005, 01:46 AM |
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Hi folks,
I'm new here and learning a lot from this great community and omniscient ( ========== Search Engine Optimization (SEO) in 10 Easy steps Step - 1 ---------- Firstly, you need to find the right set of keywords for your site to be optimized. Find a list of Keyword Research Tools at: http://www.seocompany.ca/tool/seo-tools.ht...rd-mining-tools Step – 2 ---------- Now, For instance, if you want to optimize your website for the keyword "search engine", just search for the keyword in any of the tools specified at the link above. From a list of keywords displayed using the keyword research tools, Pick the keywords related to your site. For example when you search for "search engine" you'll see (not exactly) the following results: image search internet search job search metasearch mp3 search multi media music search people search picture search search search engines search guide search help search tips search tools Step –3 --------- Do a couple of searches more with keywords related to your site, choose the terms related to your keyword ‘search engine’ from the list and note down around 15 (preferable) to 20 keywords. Step – 4 ---------- Now, the Title of the Page.. Title tag must include atleast 3 keywords from your chosen (15) keywords, like for ‘search engine’, your title should look something like this: "Discover the web with the xxxx meta search engine, Search Guide tips and tools for an enhanced search experience." NOTE: Title shouldn’t extend 95 characters and not more than 3 "," commas – over 3 "," is considered spam by most engines. Step – 5 ---------- Now, The Meta Tags… You need following Meta Tags in web page <META http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> -- Explains that the Content type is HTML and the Character set used is iso-8859-1. There’re others, but this is the most-used. <META name="keywords" content="keyword1,keyword2,keyword3"> -- This should’ve all your keywords separated by commas. List the keywords by importance in descending order (most preferred, less preferred) and do NOT repeat/reshuffle the keywords in anyway. <META name="description" content="Succinct description about the site"> -- Provide a brief description of your website and include important keywords. NOT more than 255 characters and 3 commas. <META name="robots" Content="Index,Follow"> -- This is for the crawlers/spiders: index,follow : Index the page and follow the links noindex,follow : Don’t index the page but follow the links index,nofollow : Index the page but don’t follow the links noindex,nofollow : Don’t index page, don’t follow the links all = index,follow none = noindex,nofollow Step – 6 ---------- Moving on to body of the page… Include all the important 5+ keywords here, For example: “Discover more of the web with YourSiteName.com meta search engine. Job, images and mp3 search with a click.........” Put the main keywords in the header tags <h1><h2> and so on. Start with <h1> and then move to <h2><h3> etc.. Header Tags will surely be huge for paragraph text, but CSS works like a charm, define a small font size in CSS for the header tags, if you aren’t CSS proficient, the following simple code placed before the head ends (</head>) should work fine: CODE <style type="text/css">
h1, h2, h3 { font-size: 10pt; } </style> NOTE: Add Top (most important according to you) keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively. Step – 7 ---------- Now, you need to provide title and alt tags for images and links. Use some keywords in the tags if required but not unnecessarily, it should just explain what is image all about. Step – 8 --------- Now, the footer… Include the top keywords here too, use site keywords as links, for example: <a href="imagesearch.ext">Image Search</a> <a href="jobsearch.ext">Image Search</a> and so on. Step – 9 --------- Now, finally you need to educate yourself about the basics. Site Map - This is page where you need to put all the links to pages of your site, this will help the Search Engines to find the links easily. Provide the link to site map in footer, as search engines start scanning the page from bottom. Robots.txt - This file contains the path to directories that should NOT be crawled/spidered by search engines. More information can be found at http://www.robotstxt.org/wc/exclusion.html. Valid Code - Your code should have valid html and doc type, Its difficult to follow all the web standards but you can atleast do your the tags correctly. Clean your code with HTML Tidy (http://tidy.sourceforge.net/), if required and Validate your pages at http://validator.w3.org/. Check your Site – Check your site for errors (of any sort) with the tools at: http://www.seocompany.ca/tool/seo-tools.ht...imization-tools ..and correct the errors (if any). Step – 10 ------------ Start submitting your site to the engines/directories now: http://google.com/addurl.html (Essential) http://search.yahoo.com/info/submit.html (Essential) http://search.msn.com/docs/submit.aspx (Essential) http://dir.yahoo.com ($299) http://www.bluefind.com ($50) http://www.01webdirectory.com ($50) http://sbd.bcentral.com ($49) http://www.sunsteam.com ($45) http://www.goguides.org ($40) http://www.biz-directory.org ($40) http://www.allestra.com ($39) http://www.directoryhere.com ($35) http://www.botw.org ($30) http://www.indexunlimited.com ($29) http://www.123world.com ($25) http://www.arielis.com ($25) http://www.incrawler.com ($25) http://www.uncoverthenet.com ($25) http://www.webatlas.org ($25) http://www.cannylink.com ($20) http://www.rlrouse.com ($20) http://www.thisisouryear.com ($20) http://www.allwebdirectory.com ($15) http://www.1st-spot.net ($10) http://www.linkopedia.com ($10) http://www.aroundtheweb.com ($7.5) http://www.searchturtle.com ($5) http://www.informationoutpost.com ($5) http://www.ajdee.com ($2) http://www.skaffe.com (Free/$40) http://www.web-beacon.com (Free/$40) http://www.joeant.com (Free/$40) http://www.gimpsy.com (Free/$40) http://www.wowdirectory.com (Free/$20) http://www.allthebizz.com (Free) http://www.allthewebsites.org (Free) http://www.businessplexus.com (Free) http://www.direct-o-ry.com (Free) http://www.dmoz.org (Free) http://www.elib.org (Free) http://www.goguides.org (Free) http://www.hedir.com (Free) http://www.jayde.com (Free) http://www.joeant.com (Free) http://www.landoflinks.com (Free) http://www.netzoning.com (Free) http://www.seekon.com (Free) http://www.sevenseek.com (Free) http://www.sezza.com (Free) http://www.skaffe.com (Free) http://www.spheri.com (Free) http://www.smallerbizz.com (Free) http://www.stormer.net (Free) http://www.tygo.com/dir (Free) http://www.webworldindex.com (Free) http://www.worldsiteindex.com (Free) http://www.yeandi.com (Free) http://www.zeal.com (Free) ..and other engines/directories that you wish. -------- Wait for sometime, perhaps a month and keep checking your search term. Use http://GoogleAlert.com - it’ll email you whenever google indexes you website or updates your keywords. Hey! You did it! ========== Hope this helps some! :wink: - Fabius |
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May 7 2005, 01:48 PM |
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Hi Zach,
Nice start on this topic. A couple of things that I disagree with, but disagreement is good. It gives us a chance to explore why we do certain things. I try to keep title tags under 63 characters long. That's because some of the search engines tend to cut off the end of your title tag if it's longer than that, and I think that it's helpful to have the whole title appear in the search results. The other is that I'm not really sure that you need to tell the search engine spiders this one: <META name="robots" Content="Index,Follow"> They do that anyway, so it's somewhat redundant to include it. It really doesn't help, but I don't think it hurts either. There are a couple of steps that I like to include before getting to the point of trying to find the right keywords for a site. 1. Understanding Business Objectives Understand the business objectives of the site owner. This includes getting a grasp of what they want their web site to accomplish - sales of products, leads generated, and so on. It also includes getting a good sense of whom they believe their targeted audience is, what their unique selling proposition is, what type of impression they are trying to make upon their audience, and so on. That type of information can be very helpful in deciding what keywords to include, what type of information should be displayed upon pages, what type of site structure they should be using, and more. 2. Analyze Potential Competition Understand whom else might occupy the niche that the site owner is targeting. This will give you an idea of the potential competition that you might face when optimizing a page, and might help determine some of the strategies that you will use when you consider keywords, copy, and whether you will use pure natural search results, or a combination of natural and paid approaches. Seeing what type of information that these competitors display, what strategies they embrace, and how encompassing their presense on the web may be can be very helpful in determining keyword choice, site structure and content, and need for linking and content development. 3. Determine How Spiderable the Site is While determining the business objectives of a site, and what may be faced in terms of competition, it also helps to see what the exisiting site is like. It may provide some clues regarding business objectives, and whom the site owner perceives their competition to be. You should ask them who their competition is, and get a good sense of what they want their site to accomplish, but you can also look to see if their site reflects those objectives, and an understanding of what they face on the web in terms of competition. You should also see how well their site can be indexed. Are they: a. Using dynamic pages, and if they are, do the pages use session IDs, more than one variable in the URL, very long strings and are multiple directory levels deep. If so, there may be problems with the search engines having troubles indexing those pages. Recommendations can, and should be given on how to make those pages more easily indexed by search engines, and avoid problems that could be keeping search engines from indexing the whole site, or indexing the same pages under multiple URLs, which is potentially a problem. Some resistance can be met at this point, in that the cost of making some changes can be expensive. But, remember to couch these recommendations in terms of the site owners meeting their business objectives, and how the way that their site presents pages may keep them from meeting those objectives. The cost of not taking action may be ultimately more expensive than making changes. b. Is technology used that might keep content from getting indexed, or links from being followed. These can include java script menus, images instead of text in links and in page content, frames and iframes, and sites that use lots of flash instead of plain html. c. Can the site be tidied up to make it easier for search engine spiders to quickly and thoroughly index pages, such as using external CSS and java script files, fixing broken links, finding redirects and replacing them with direct links whenever possible. I try to make sure that every impediment to the spiders is reviewed, understood, and addressed as well as possible. 4. Review other Aspects of the Site: Spam and Semantic Use of HTML a. Are the site owners inadvertently or intentionally using tactics that the search engines might frown upon, penalize them for, or possibly even ban their site because of. These might include hidden text regardless of the intent (including the use of FIR design replacement techniques, and words intended for screen readers only), keyword stuffed meta tags and comments and alt and title attributes, and others. The benefits from using these approaches are limited, and the potential risk is very high. It really is better to not use these approaches and do things the right way if possible, which leads to: b. Does the site use semantically correct html as much as possible, including the use of heading tags (<h1>, <h2>, <h3>, etc.) Unique page titles, meta descriptions and meta keywords for each page, alt text that is truly an alternate text for images used or empty quotes for spaces and purely decorative images, title attributes for links that tell people where those links lead to, table headers and captions for tables of data, abbreviation and acronym tags, and possibly even long description tags in some places where appropriate. All of these can potentially benefit a site by giving a search engine an understanding of how those words are being used on those pages. 5. Site Structure Is the site structure set up in a way that helps the business objectives of the site, and increases the possibility that it will be indexed well? A hierarchical tree structure tends to work well, and increase the possibility that anchor text and content will be understood by a search engine indexing program striving to gain some sense of the theme/context/semantic nature of your site. Using a Broad ->General ->more specific -> even more specific or related type structure can benefit a site by making it easier for both visitors and search engines to understand. It can provide a wider range of keyword phrases to use, by allowing you to use broad terms, more general terms, more specific terms, and then very specific terms in your optimization of pages. It can also allow you to use those terms in primary and secondary navigation. Say for instance, you have a site that is about the sale of automoble parts and servicing. You might structure your site like this: Broad to General: Auto repair -> Auto Parts -> Auto Repair Services General to More Specific: Auto Parts -> Ford Parts -> Chevy Parts -> Oldsmobile Parts -> Honda Parts -> Volkswagen Parts Each of those different model type pages may link to each other in a secondary navigation, with the anchor text and the page titles reflecting what appears on those pages. Auto Repair Service -> Ford Repair Service -> Chevy Repair Service -> Oldsmobile Repair Service -> Honda Repair Service -> Volkswagen Repair Service Each of those different model type pages may link to each other in a secondary navigation, with the anchor text and the page titles reflecting what appears on those pages. Each of those more specific pages may lead to different departments that link to each other in a secondary navigation, also with anchor text and page titles reflecting what appears on those pages: Ford Repair Service -> Repairing Ford Engines -> Repairing Ford Exhaust -> Repairing Ford Transmission -> Repairing Ford Electrical These could continue to break down into further categories, or lead to specific product pages, again using link text in navigation, page titles, and possibly even breadcrumb navigation to help people know where they are, where they can go, and where they were. It also helps the search engine understand what is on the site. 6. Reseaching Keywords This is the point where I'm ready to start researching keywords. I know what we want to accomplish with the site, how well it is being indexed by search engines, how the structure of the site can have an impact upon that, what competitors are doing, and what I want to accomplish. I can get a good sense of what keywords people who are the targeted audience of the site will use to try to find the pages, and what words they expect to see on those pages. I know what words that competitors are using, and can get a good sense of how effective those words may be, and decide whether it is worth trying to compete with some of them on some of the words, or to try a different approach. I have a good sense of how the site is structured, and know whether I can pick a number of general, less broad, more specific, and even more specific phrases for multiple pages, and create pages that can be optimized well for individual primary pages using both the semantically well written html on those pages, and the secondary navigation that changes in different categories and can let me use link text effectively to help optimize those pages. These are all helpful. What else do I need to keep in mind? a. find phrases the people will search for. Use the tools that Zach mentioned. Use a Thesaurus. Use your brain. Look at competitors. Look at co-occurrence, and e-f ratios. Look at other ways those words and phrases are used in common language. Look at the jargon of the industry involved, and try to determine if the average member or members of the targeted market or markets will use those words. Look at search volumes in word tracker or the Yahoo! Marketing Services tools. Look at recommended categories in Teoma and Ask Jeeves. Test potential choices of phrase against each other. Use Paid search to test phrases. Use people to test pages, and see if they gain confidence as they follow links around the site - give them tasks to perform, and see if they can fulfill them based upon the words that you use in your page titles and navigation text. b. Put those words in your pages Support them with well written title tags, content, page headings, link text, alt text and captions for images as appropriate, title attributes for links, a tertiary navigation system at the bottoms of pages that include links to broader categories and make it easier for people and search engines to flow through the site. c. Use a well organized and categorized site map to also help visitors and search engines travel around the pages. 7. Writing Content Make sure that you have enough words on your pages for search engines to index, and not too much so that people don't face impenetrable blocks of text. Make sure that the text is scannable, and that it is easy for people to find what they want within that text quickly and easily. Use headings, bulleted points, and (very little) bold and colors in text for emphasis. Product pages should describe the products. They can use multiple pages to do that. The Three Page Optimization Technique can be used to do that effectively. Use informational pages to help people when they need more information to make an informed buying decision. Keep in mind that those types of informational pages can be optimized well for search engines, too. And if they are well written, and helpful to a lot of people, they may also attract links and bookmarks, and return visits. Zach includes a number of other helpful tips and suggestions. Anyone with any more? <edited to correct typos> |
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From: Perth, Western Australia
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May 8 2005, 12:11 AM |
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Nice post Bill,
One of your best. It covered a crucial step missing from the 10 points. The competition. There is no use chasing the worlds most competitive search terms. What you want is a term which is searched for, but is not that well covered by websites on the internet. That is where the search engine marketing can really help a business. Another good idea I have found is that regardless of the algorithms and bandwagon of the day in terms of SEO thinking, you can just type in your search term and research the backlinks and internal link structure of the business in top spot. Its a basic business philosophy. Copy what works, or at least get an idea of the ballpark you will be operating in. Fabius, the items that you mentioned are great, but I dont know about all the search engine submissions. The only one we submit to is DMOZ. The only engines that Tim and I (Australians) would be interested in are Google, MSN and, to a lesser extent, Yahoo, so you have to excuse our lack of interest in the other engines. Google is king down under. Here is a sample of the visitors for one Perth website we have completed. Everybody in Perth uses Google and the trend is widening in their favour. Looks like MSN is their only genuine competition. http://www.hutchens.com.au/images/search_v...sitors_2005.gif |
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From: Langley, British Columbia, Canada
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Jun 1 2005, 04:35 AM |
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Welcome to the Forums, theadjudicator.
I feel as Bill does on this. In addition, I'm not sure how valuable links are to ranking in Google if they're from somewhat 'irrelevant' websites. I'm sure Google has some kind of mechanism for weighting links depending on their relevance. So you would have to get an awful lot of 'irrelevant' links to match the power of getting a really good link from a website that is closely related in topic to your own. In fact, I've got no good place in my website to put reciprocal links. So my spam e-mail filter, K9, is set to treat link requests as spam so I don't even look at most of them. This isn't to say that I don't work on getting relevant links to my website. Particularly in my blogs, I try to give as many links to relevant web pages as I can. As folks see them, you will find they link to your web pages and blog postings. Such links are clearly relevant and so are much more valuable. Just my 2 cents. |
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