Google Help with Advertising Creatives Options

[bragadocchio]

Another new patent application from Google:

System and method for providing on-line user-assisted Web-based advertising

Here is the abstract from that invention:

A system and method for providing on-line advertising is presented. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is placed on one or more targeted Web pages.

This invention is aimed at novices to advertising, and to individuals or small business owners that may not have a web presence, or may need assistance in coming up with creatives, keywords, etc.

Part of the summary of the invention provides a good description of the invention:

An embodiment provides a system and method for providing on-line advertising. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is placed on one or more targeted Web pages. In a further embodiment, an advertising budget specifying compensation for on-line display of the advertising creative is determined.

The description of their "Advertising Generation Engine" is interesting, including the generation of a creative. I'm wondering where they will be getting their "eye catching images."

This patent application does a nice job of tying together a number of other patent applications that Google has come out with in the past couple of years.

Would you outsource your creatives to Google?

[bragadocchio]

This patent application seems to be all over the media the last few days.

If you've seen reference to something called the Google Automat, this is the patent application that describes it.

Now the word "Automat" doesn't appear in the published patent application on the USPTO pages, at least until you get to the Images. On the front page of the images for this patent application, we see a screen print of the "Google Automat" with the text:

Advertise your items for sale on Google in Under 1 Minute with Google Automat

It's easy to get started - just type in the name, description, and price of what you are selling and how you want buyers to contact you.  We'll automaticall create a Google AdWord for you, and host a web page that provides the full listing information of your item.

Sell your stuff today!

Click here to start.

The patent application shows other screen prints within the images for the patent application.

[BernardMcGranaghan]

Hello,

I'm wondering if this patent application is credible. As well as describing a system that enables users to auto generate AdWords campaigns, it also seems to describe any only classified site that hosts adverts and enables users to search adverts.

Would having a search engine for classifieds be a violation of this patent?... I wonder? :shock:

[bragadocchio]

Hi Bernard,

Welcome to the forums.

It seems pretty credible to me. If you can, take a look at the images that accompany the application. The screenshots seem like something that Google could roll out at any moment.

They show someone putting a camera on sale, online at cost per click prices, which show up on google results pages.

Here's an article from PC World on the Google Automat:

http://www.pcworld.com/news/article/0,aid,...d,123497,00.asp

Forbes sees it as a pretty positive step forward for Google, too:

http://www.forbes.com/markets/equities/200...9markets04.html

Will it be something they come out with? I suspect that they will, considering the money that places like eBay is making allowing consumers to sell directly to the public.

Will other search engines for classifieds be in violation of this patent. I don't think that they would. This does tie in closely with the adwords system that Google already has in place, and that type of specificity may be something that would allow this patent application to be granted. And may also keep other classifieds search engines from being blocked by this patent.

[BernardMcGranaghan]

Hi there,

Thanks for your reply. I have to be honest, when I'm wondering if it is credible, I was wondering if the patent could credibly be used to block other classified search engines.

Like you, I don't doubt that Google can and will roll out the Automat.

I had a look at the PCWorld article and was intrigued by the statement... 'The move would also help Google diversify its revenue stream'......

I can't figure this as my current understanding would be that Automat and GoogleBase combined will slash a current CPC advertisers desire to pay for AdWords on the Google search pages, he/she simply has to supply a feed to GoogleBase and get advertising on the Google website for free............ next the Automat will enable millions of 'previously un-empowered' individuals and business to create yet more CPC ads for the Google publisher network, if we follow this track then these millions of new advertisers would push up the cost of click through bids............ however, if I were using GoogleBase and getting free advertising on their website, then why would I be spending any money creating Google Ads to post onto third party publisher sites.

I'm struggling here, where is the diversity and where is the increased revenue for Google?

I guess I must be missing something!