Google shares keyword data, Lots of statistics Options

[eKstreme]

Hot off the press: the Google AdWords Keyword Tool.

As they say:

The Keyword Tool generates potential keywords for your campaigns and reports their Google statistics, including search performance and global traffic trends.

It's very powerful with lots of features. Be sure to play with the drop down list on the right to get traffic volumes and competitiveness of keywords.

Very cool stuff.

[Nadir]

The good thing about it, is that it's now free and accessible to everyone, you don't need to have a AdSense account to use this tool anymore.

The best feature is the Global Search Volume Trends, play with it, it can be fun.

[bwelford]

That's a really powerful and useful tool. Thanks for surfacing this, eKstreme. I've tended to use the Overture keyword tool up until now, but this blows that out of the water.

[FP_Guy]

Thank god the tool doesn't offer information such as kei(which doesn't matter anymore), competing pages, 24hr usage, allintitle:, etc. or us keyword researchers would be out of business!

[travis]

Ekstreme,

Great find.

As for

kei, competing pages, 24hr usage, allintitle

What do they mean ?

[dgeary9]

I really like what it shows for annual trends for my search terms, the pattern isn't what I would have predicted, and it actually gives me some good clues about what search terms reach into my target audience better than more generic terms.

The search volume bar has me curious though. The search term I looked at gets a very small fraction of searches compared to some much larger terms. Is the bar exponential like page rank?

However, I am seeing some large innacuracies for keyword search volume trends for a client who has a local services company. Google says January had twice the search volume of December. My client had an adwords campaign in place for the last six months (and been in the top 1-3 spots, so maximizing impressions). Google's search volume is not even close to the pattern we saw in adwords impressions (and the adwords impressions match what I would expect in the industry). Adwords were only for North America, but because of the local nature of this business, I highly doubt it was global searches skewing the results. Can anyone else look at this compared to their adwords history?

[rmccarley]

Just awsome. I like the site-related feature especially when you include the "Include other pages on my site linked from this URL" option. It gives a good view of what G thinks is going on with your site and it's influences.

Very cool

[earlpearl]

This is incredibly powerful and insightful.

First, I think this is an open door to generate lots and lots and lots of more spending on adwords. It demystifies adwords and will generate lots of activity. People who master this and can articulate it across the board will be able to pick up tons of clients. Also they can argue this case against the cost of SEO. Organic search may generate more clicks than ads...but you can compare costs...or you can become great in both services.

I looked at my keywords, my expenditures and my traffic. The estimated costs and positioning appear quite accurate. I've compared my total site traffic with other site owners. Since we are local operators in different markets we share some data. Highest months for certain basic industry phrases replicate general traffic patterns for our sites. While site traffic represents search, direct, and link traffic...interest in the service is pretty close with the search statistics google is showing over a year.

In my case it gives relative traffic for secondary keyword phrases far beyond what I knew. Some of it I was pretty confident on...and some of it surprised me. In that context it gives an outline for how to spend my time on various phrases for serps.

It appears to be a primer for strategic optimizing both for organic search and for ppc.

Dave

It is stunning and powerful information.

[WebFreedom]

This looks to be an updated version of the existing AdWords Keyword Tool ( https://adwords.google.com/select/KeywordSandbox ), which I've used many times - looks like it has more functionality, too. I'll have to check it out - thanks for the tip.

For what it's worth, I've also used the AdWords Traffic Estimator ( https://adwords.google.com/select/TrafficEstimatorSandbox ) to determine the advertiser bid prices for keywords. You need to create an AdWords account to access this tool, but as long as you don't activate the account, it's free. (I believe activation costs $5.00).

Sam

This post has been edited by WebFreedom: Mar 22 2006, 08:45 PM

[AbleReach]

Oh wow! This is eKstremely fun tool. :-)

Thanks.

[stinhambo]

Oh wow!  This is eKstremely fun tool.  :-)

Thanks.

How about a short article about how to best utilise this powerful tool?

[AbleReach]

Hmmm...

...maybe something on the pros and cons of various free keyword discovery tools?

What do you like about this particular tool?

Here are a few of mine:

Pros -
Option to compare results with or without pages that link the selected page (nice!)
Sorts for specific or related keywords
Export to a CSV file
Adwords insight

Caveats -
Doesn't estimate the chunk of change that can result from a 50-cent click on a high-volume term - a range would be useful and might encourage potential Adwords sign-ups.
Smoother for finding keywords from existing pages than for brainstorming new content

[eKstreme]

Oh wow!  This is eKstremely fun tool.  :-)

Thanks.

Hehe. That's funny

I'm having a great time brainstorming new website ideas. Does anyone else feel like they need to build more websites because of some of the tools out there?

I like the article idea too. Maybe a review or something. I thought of doing one, but I just don't have the time...

[stinhambo]

I really am full of good ideas!