Is This The Future Of Paid Advertising?, Microsoft is developing technologies to read your mind. Options

[victor363]

Hi Folks,

I saw this on the Eldergeek Forums and thought it could be a part of Microsoft's Evil 'master plan' for Live.

Microsoft is researching and developing technology to read user's mind's. After I read this article, I found myself wondering: is microsoft trying to improve their Windows/human interface; or are they data mining the human brain in an effort to develop new and better ways at behavioral/personalized marketing?

I really hope that Microsoft is wrong, and that behavioral content and ad delivery is NOT the future of online browsing. But the concept has merit; hence the reason MSN if throwing all their resources into developing technologies that can analyze the personality and intent of internet browsers. This could make Live's paid search much more effective (higher conversion rates for advertisers) than adwords since it would be personalized.

Most salesmen will say that matching your sales approach to your customers personality type is proven to work (and raise conversion rates according to those that practice it in e-commerce).

Do you think it is feasible for Microsoft to gain a competitive advantage over Google?

[bragadocchio]

Some odd and interesting research can be found online searching for

neuroscience and advertising

or

neuromarketing

Here are

This Is Your Brain on Advertising

An emerging technique called neuromarketing that uses brain scans to measure human response to promotional messages is starting to catch on in Europe—and soon ads may become even more effective at prompting you to pull out your wallet.

Neuromarketing Promises Greater Manipula- er, "Effectiveness"

Spotlight Flashback: Why Buy? Researchers Seek An Answer

[saschaeh]

Interesting! Guess this is just a matter of time. To answer your question: Hmm well it seems it still has a long way to go to become really effective.

My feeling is that it wont simply because Google wont be far behind in doing similar things if and when it proves to be a viable form of research. That is if they have not already considered it.

(On theoretical note: So what happens when we have mapped out the reactions of people? Like some kind of maths. Companies are able to create near prefect adverts. Then all adverts become near perfect and then they all just look like each other and loss there perfection. What will happen. They just carry on mapping people reactions out as we become familiar with the new advertising stimuli. Just a thought)

This post has been edited by saschaeh: Oct 19 2007, 03:53 AM

[Optimized.org]

We should start a pool of when the first "They made me buy it" lawsuit hits.

[victor363]

We should start a pool of when the first "They made me buy it" lawsuit hits.

I'm waiting for microsoft to figure out how to take invasive advertising to the next level.

[swainzy]

We should start a pool of when the first "They made me buy it" lawsuit hits.