 Ppc For Charity |
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Star Member  Group: 1000 Post Club
Joined: 1-July 07
Posts: 1,015
From: London
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  Nov 7 2007, 04:43 AM |
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I have a client who is a non-profit organization. They send doctors and medicine to places where there isnt any. Obviously one of there prime objectives is to raise funds.
I was wondering if anyone has done or has heard of anyone doing PPC to raise money for charity and how successfully it was? |
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Hall of Famer  Group: Hall Of Fame
Joined: 3-November 05
Posts: 3,461
From: CHeeseland
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Nov 7 2007, 05:04 AM |
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Yay, I love doing good things
 There are two things where Google (*) can help here: 1. Google Grants - "Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic." Free PPC sounds good, right? 2. Google Checkout for Non-Profits - "Google Checkout for Non-Profits is a fast, convenient donation process that helps you attract more donors and increase online giving to your organization – and you can use it to process donations by charging credit or debit cards for free until 2009." Other companies possibly have similar systems and of course what you achieve with these tools depends a lot on the usual work involved with attracting relevant traffic and getting it to convert. John (*) I hope this isn't too much "advertising" -- I wasn't aware of these programs before I joined Google but I think they're good enough to mention here. |
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Star MemberGroup: 1000 Post Club
Joined: 1-July 07
Posts: 1,015
From: London
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Nov 7 2007, 05:10 AM |
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that sounds really interesting! I will have a look and report back in full.
tx |
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Moderator/Blog Editor  Group: Site Admin
Joined: 18-January 05
Posts: 5,375
From: Olympia WA, USA
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Nov 7 2007, 03:39 PM |
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Thank you! I didn't know Google Grants existed, either.
This will come in handy. |
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Hall of FamerGroup: Hall Of Fame
Joined: 3-November 05
Posts: 3,461
From: CHeeseland
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Nov 8 2007, 03:31 AM |
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Over at SERoundtable, Simon Heseltine added some links with more information - you might want to check them out: http://www.seroundtable.com/archives/015264.html
John |
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Moderator/Blog EditorGroup: Site Admin
Joined: 18-January 05
Posts: 5,375
From: Olympia WA, USA
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Nov 8 2007, 05:08 PM |
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This gets better and better. Thanks again!
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Member Group: Members
Joined: 10-June 07
Posts: 20
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Nov 11 2007, 01:46 AM |
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We have worked with two Irish charities and both were granted a PPC "budget" with AdWords through Google Grants. It was a right pain to go through the process though.
PM me if you would like any further specific info. |
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Untested Group: Members
Joined: 20-December 07
Posts: 7
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Dec 20 2007, 02:21 PM |
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One of my clients is a non-profit. However, they sell products on their site. It's just that the profits from the sales go to the cause.
I've never read about Google Grants before. Interesting! |
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