Let's Hear It For Videos: Google Loves Them Options

[bwelford]

Loren Baker.has started up a new social media website imBroadcast for videos on whatever you please, but mostly linked currently to Internet Marketing and Search Engine Marketing. It's worth checking out. I'm bwelford there if anyone needs a friend.

I think it will be hugely popular. Of course Google is finding it much easier to bring videos into the search process than bringing in images. That's because speech technology is so much easier and more powerful than image recognition technology.

Agree or disagree?

[AbleReach]

Of course Google is finding it much easier to bring videos into the search process than bringing in images. That's because speech technology is so much easier and more powerful than image recognition technology.

Help me wrap my mind around this. My impression is that surrounding text has a lot to do with how non-text stuff gets found, but then again I know nothing about optimizing videos for search.

I want to learn, because I have a fabulous master plan for a site that will include videos.

[bwelford]

Perhaps the easiest example is that people use Captcha items to try to stop bots that try to enter websites and leave malware or inappropriate content. That's because character recognition is fairly tough. When you think images, sometimes, as you say Elizabeth, it's only the surrounding text that allows computers to know what the image represents.

OTOH videos often have a high audio content and speech technology is advancing very fast to allow that content, if someone is speaking, to be converted to text.

[iamlost]

Thank you for Loren Baker's link, Barry.

The disconnect between translating text and understanding image provides an opportunity...

Conversion occurs onsite, not off - unless there is an affiliate agreement. I can see, and do use, off-site venues as places to drop teasers, video as backlinks, I keep the vast majority andall of the longer ones firmly onsite. And haven't seen a compelling ROI for changing this behaviour.

[bwelford]

If I'm understanding correctly, iamlost, you would embed a video on your own website. Where can I find the code for that?

Also how do you prevent others stealing the video? What do you find the most effective way of doing that?

This post has been edited by bwelford: Oct 23 2008, 04:25 PM

[iamlost]

Barry, the easiest - onsite - solution is to buy it (I am not affiliated in any manner): EasyFLV. Note: by converting to flv one utilises visitors Flash players to show the video.

Otherwise host the videos on a specialist video hosting site (ala YouTube but without being UGC open content) and let them deal with the technical fun and games. Then you need only link or offer an embedded player.

And there are several handcoding options depending on whether you want download then play or streaming, leveraging Flash or direct, etc.

Always when offering video: Caution:
* consider the potential traffic and bandwidth.
* consider whether a FFmeg host or other dedicated streaming server might be required.
* consider your hosting fine print and then get specific questions answered in writing: there is no such thing as free lunch or unlimited bandwidth.

--You do know that some folks are now experimenting with embedded video in emails?
Spam that wiggles jiggles and moans...
And media players that won't shut off...

As to your vids being 'stolen' it is pretty much like your images, if they can see it, it is on their machine and they can swipe it. But then that is what is already happening on YouTube et al.

Depending on format and delivery one can make things more difficult, one can add tags to auto-identify one's stuff elsewhere, etc. but stop it? No.