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Reading Material of Note


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#1 Black_Knight

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Posted 17 February 2003 - 12:47 PM

What better to kick off a list of great reading material on Marketing and business than some of the OpenCourseWare from MIT

Introduction to Marketing
http://ocw.mit.edu/O...eHome/index.htm
Here are the full sylabus, course notes and more from the Introduction to Marketing course (Sloan School of Management). The OCW from MIT is pretty exciting in that it opens up some truly superb learning material to everyone with Internet access.


Introduction to Optimization
http://hdl.handle.net/1721.1/35748
If you think optimization only exists for search positions then this is the course for you. This course deals with optimization for every facet of business management including marketing, and finance. Be prepared for a lot of number-crunching and analysis.

#2 sanity

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Posted 17 February 2003 - 03:55 PM

Good Stuff Ammon. Looks like an interesting read. Thanks. :D

#3 Black_Knight

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Posted 27 February 2003 - 12:07 AM

The DTI (Department of Trade and Industry) in the UK have some great reading material that can be of tremendous value for all kinds of businesses, and the principles naturally apply equally well outside the UK.

"Marketing: The Way Forward" is just such a resource, and is particularly suited to the small or medium company that is still trying to get to grips with the best business practices.

If success in the marketplace depends on satisfying the needs of your customers - both now and in the future - then detailed and accurate market information is essential. Market information is the foundation of your entire business strategy . Decisions based on inaccurate or inadequate market information can spell failure, no matter how strong your design, production or distribution.


"Business Planning - a quick guide" is another excellent source of key advice for SMEs (Small to Medium Entreprises) and helps with understanding why a proper business plan is useful, and how to go about creating one.

Although having a business plan is one of the indicators of a successful company, it is said that fewer than 25 per cent of small and medium-sized companies have one. This document aims to redress the balance!



#4 glyn

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Posted 06 March 2003 - 10:07 AM

Another top find....keep em coming!

Glyn.

#5 Black_Knight

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Posted 06 March 2003 - 12:28 PM

Okay, Glyn :P

How about a reminder that the UK Department of National Statistics offers some great studies, statistics and in-depth analysis on just about every topic, a great amount of which is available free online.

For one great example, consider the study on Ecommerce made in 2000 and published in 2001. This breaks down a whole ton of great info concerning eCommerce in the UK broken down by industry, by region, by company size, etc.
http://www.statistic...000_further.pdf

This is just one of thousands of interesting articles and documents available there. Very highly recommended.

The Australian Bureau of Statistics seems to offer some similarly great stuff for anyone interested in the state of play down under.


While still on the subject of statistics, there are some great Universities with a Department of Statistics in virtually every corner of the world.

http://www.stat.ufl....statistics.html offers a list of a large number of such university departments, organised by geographical location, and could help find local statistics wherever you are.

#6 glyn

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Posted 01 May 2003 - 08:42 AM

No more of the goodstuff bk?

#7 Black_Knight

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Posted 07 May 2003 - 06:38 PM

Sorry, Glyn, I seem to have been busier than ever lately and not had as much time for posting - should be clearer in the schedule soon. :)

#8 farees

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Posted 17 July 2003 - 05:12 PM

Hey now that was a kicker, Im surprised I did'nt saw it before. Good find Ammon

#9 dragonlady7

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Posted 22 July 2003 - 05:55 AM

The MIT links in the first post are out of date now. :D

#10 kajax101

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Posted 29 July 2003 - 04:57 AM

Here's the homepage of the sloan school of mang.

http://ocw.mit.edu/O...ement/index.htm

All the links to the afore mentioned courses are there

#11 dragonlady7

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Posted 29 July 2003 - 09:47 AM

Hey, thanks!
That's pretty handy. :)

#12 kajax101

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Posted 29 July 2003 - 10:16 AM

Well I'm new to the forums so I'm just trying to give something back as all the great advice I recieved has made me feel guilty!

#13 UB40

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Posted 04 February 2004 - 09:02 AM

Thanks Ammons. Appreciate the "proppensity to share" knowledge.

Cheers and keep up the flow.

#14 test-ok

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Posted 27 August 2004 - 12:33 PM

Black_Knight
The links changed from your first post. :)
Introduction to Marketing
http://ocw.mit.edu/O...eHome/index.htm
Introduction to Optimization
http://ocw.mit.edu/O...eHome/index.htm

#15 puntyup

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Posted 18 April 2005 - 10:21 PM

I'm not sure where to post this, but this seems as good as any place.

I just came across this web site and found some interesting food for thought.

Here is a quote from the page.

"We are not seats or eyeballs or end users or consumers.
We are human beings-and our reach exceeds your grasp."

www.cluetrain.com


I think there is some good advice for all the copy writers out there, read some of the "95 theses"

#16 BillSlawski

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Posted 18 April 2005 - 10:50 PM

It's an interesting set of ideas.

I've seen it before, but I'd recommend people read it, too.

I think that this one is my favorite of the bunch:

We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.



#17 WeRASkitzzo

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Posted 24 March 2006 - 05:17 PM

"Marketing: The Way Forward" is just such a resource, and is particularly suited to the small or medium company that is still trying to get to grips with the best business practices.

This link is not working either. Anyone know how I can still read this?

#18 Black_Knight

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Posted 24 March 2006 - 05:42 PM

The government kind of changed the agencies that were providing the support.

I now recommend http://www.businesslink.gov.uk/ as the best place to start getting advice for the small or medium enterprise.

I actually went on tour with the Business Link folks for a series of 'Breakfast Seminars' all over the South of England a while back. It was a great chance to introduce all kinds of businesses to the opportunities available to them through Internet Marketing. I wasn't the only speaker, and the attendees got some immense value in these seminars for virtually free.

#19 morgret

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Posted 09 February 2007 - 04:17 PM

Here's the homepage for the OpenCourseWare site at MIT. Searching from there should get you the most current list of classes.
http://ocw.mit.edu/index.html

I'd like to also suggest OER Commons, a site that has open materials (creative commons, GNU, and other licenses) indexed from a variety of higher ed resources (as well as K12). A quick search on marketing turns up an Entrepreneurial Marketing class from the US Association for Small Business and Entrepreneurship and New Product Management from the Entrepreneurship and Emerging Enterprises collection at Syracuse University.

http://www.oercommons.org

#20 klikhir

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Posted 11 March 2007 - 07:20 PM

These sites need 301 redirects.

#21 BillSlawski

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Posted 12 March 2007 - 12:48 AM

I just updated a few of the ones that I could, but some of the newer posts in the thread point to updated pages.



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