Source: The Seattle Times - The state attorney general said yesterday Redmond-based Internet Advancement must pay penalties for failing to get its customers top placement on major search engines.
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Posted 12 August 2004 - 07:34 PM
"Internet Advancement misrepresented its success rate, promised more than it could deliver, then refused to provide refunds to customers who didn't get what they paid for," said Attorney General Christine Gregoire.
Posted 12 August 2004 - 08:19 PM
Now that's a quote I really liked!!
This issue is pretty colorblind.
Posted 12 August 2004 - 09:24 PM
Spot on Bill. And unless you're doing some form of PPC there's no way you can guarantee any rankings. Period.
In all honesty, the color of the hat doesn't make a difference. This issue is pretty colorblind. If you make a guarantee to a customer, and you don't fulfill it, you're supposed to give them the promised refund. That's true regardless of whether you even have a hat at all.
Posted 25 August 2004 - 03:04 PM
Posted 25 August 2004 - 03:50 PM
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