Just as worrying for eBay is that more and more of its business sellers appear to be recognising the greater potential of Google to project them into more lucrative markets across the entire Web –at a much cheaper rate than eBay. Significant defections have already taken place. For example, the online print store Art.com used to list 8,000 posters a week on eBay. It has now switched to selling on Amazon and advertising with Google on the grounds of significantly increased sales. The same is true of Kelley’s Coins in Atlanta which defected from eBay to Google on the grounds of time and cost and has seen its sales increase 50% to $2million.