Google Adsense now offers Adlinks
Posted 15 March 2005 - 05:06 PM
I'm not sure what they look like when you click on an Adlink since this is all very new. However I'm intrigued enough to try it on on my blogs.
What are folks reactions to this?
Posted 15 March 2005 - 11:42 PM
The idea of PPC ads is to write something that will entice a visitor to click. Why would a visitor click on text saying "Binoculars", when they could just go to Google and search for binoculars? On second thought, maybe that's the motive.
I only click on an ad if it catches my attention. If I'm on a page about binoculars and I'm interested in purchasing a pair, and I see an AdSense ad offering two for the price of one or some similar offer, I'd probably click to see it. But if there's just a text link labelled "binoculars" I doubt I'd bother.
If it decreases click-through rates, why do it? Or more importantly, why do Google offer it as an option?
Posted 16 March 2005 - 05:02 AM
Some were looking for a specific product and happen to have ended up on your web page. Your page doesn't sell this product. However with Adlinks there's a clickable link on relevant Google Ads. They click there and may be presented with a page with say 10 Google ads on it. They can scan through these and select one or more that seem relevant. So if someone is motivated to look for a product, I believe Google is serving up more relevant information.
Others may just be interested in the topic of the web page for itself. They weren't looking to buy anything. However they're intrigued enough to check the Adlinks link. Scanning the Ads, they may be interested enough by the wording of a particular ad to click on it. So you have a greater chance of picking up "impulse" clickers.
Overall, I think you multiply the chances of someone clicking on an ad several times, say five or more times. I checked the Adlinks for one of my blog entries on St-Patrick's Day. It was a hoot. Mostly cards for St-Patrick's Day but one or two others were most intriguing. Here's a sample: I've removed the links.
St. Patrick's Day
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St. Patricks Festival ‘05
Celebrate, watch it online, Get festive downloads. More
Free St. Pat's eCards
Send funny lucky or stupid messages to your friends and drinking pals
St. Patricks Day cards
Post a card from Ireland. Write a greeting card online, we post it.
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Posted 17 March 2005 - 11:45 AM
I got the info on the Adlinks, went to the example page and thought "Oh my Gawd!?!" - they look terrible. They look just like someone's own links, but with a little bit above it about Google.
What I like about the Adsense Ads, (apart from the occasional ker-ching, ), is the fact that you can customise them to fit in with your webpage, they provide an additional "space-filler", and they also can give some kind of "credibility" to your content.
The Adlinks look.....well......amateurish, and like Tim, I wouldn't be clicking on one if I saw one on page.
And, (one final thought), just because we know it's an Adlink and not an Adsense advert, doesn't mean anything to the intrepid surfer who happens by your website and sees either some nice looking Adsense ads, or some tatty looking Adlinks.
p.s. here's what I'm going to do......I'll set up a webpage identical to one I have now with Adsense ads on it - and replace them with Adlinks. So, it'll be SEO'd the same, same content, I'll register it with Google. And then we'll see. Does that sound like a good plan?
Posted 17 March 2005 - 12:17 PM
I suspect it will depend on what traffic you're working with, what are their needs and what are your objectives. My own site gets a lot of folk trying to understand all aspects of say Internet marketing or marketing strategy. Although the list of Adlinks may not be all that visually appealing, I think it may meet the needs of my visitors.
For example, I have an early newsletter that is one of my most visited pages. It comes up #1 in Google if you type in 'michael porter internet marketing'. The Adlinks on that page are currently showing:
Brand Strategy (10)
Business Growth (10)
Judo Strategy (10)
Michael Porter (10)
The numbers I've added in ( ) are the number of ads if you click through to each of the pages.
So if someone is searching around they have 50 other links that they may find of interest. For my audience, I'm guessing that this will do better than the tower of 4 Adsense ads I had on that page.
Still it's early days and we'll see how this develops.
Posted 17 March 2005 - 12:32 PM
I've set up exactly the same laser eye surgery webpage, but with Adlinks instead of Adsense Ads.
It's here: http://www.blogstudi...ome/laser2.html
My first intial reaction is BLAH! from a visual point of view. Also, there only appears to be the first strip of Adlink ads appeared, the other two strips have not - or at least that's how it looks in the UK at the moment.
The ad looks like this:
and, without prompting anyone to click on anything here....(!)...I wonder what the links will take you to?
Posted 17 March 2005 - 01:29 PM
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You as the owner can click on these links since they only take you to a page of Adlinks. I'm seeing a maximum of 10 adlinks on such an adlink page. Of course you shouldn't click on one of these 10 adlinks since they are the equivalent of the normal Adsense ads.
As you say, we will see what we will see.
Posted 17 March 2005 - 01:40 PM
I'm not convinced about this.....but I'll let it ride for a bit....
Posted 18 March 2005 - 11:07 AM
- so that ends that little experiment - it looks ugly, and this page: http://www.blogstudi...ome/laser2.html - is coming down!
Publishers may only display one Ad Links unit per page at this time.
Posted 18 March 2005 - 11:27 AM
Posted 18 March 2005 - 11:37 AM
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