Popular feed publisher Feedburner also informed today that it has now implemented support for Google Adsense on feeds.
Q: What is Google doing?
A: ... I can tell you that this is a pilot program for a new AdSense product that Google is looking into. ...
Q: Is anyone else currently testing this technology?
A: No. Right now LonghornBlogs.com is the only site running this test ...
Q: How are you putting ads in the feeds?
Q: When can I start putting ads in MY feeds?
A: IF Google decides to launch this product, you can expect to see a wider public beta in the next few weeks ...
[Source: Longhorn Blogs - AdSense in RSS - Explained]
As has now been widely reported, Google has launched a trial program enabling AdSense in RSS, and FeedBurner has implemented support for this capability. Google is currently testing this program with just a few publishers, but as the program becomes more widely available, and your Google AdSense id is approved for use with RSS ads, FeedBurner will take care of the rest as part of our suite of services ... We will activate our Google AdSense service as the trial expands beyond the initial pilot group of publishers.
[Source: Burning Questions - Google AdSense Support]
Since the ads are images mimicking text ads, it doesn't show up in the Opera feed reader. Yet, the text, 'ads by Google' remain:
(If you can't see the image go to http://img138.echo.c...googlead1sc.gif )
This is how the ad look like on Blogline:
(If you can't see the image go to http://img138.echo.c...googlead2ji.gif )
Yahoo also has been beta testing Overture ads in feeds for some time now. I liked the earlier Overture ads better as they blended better with the posts and hence were less obtrusive:
(Image from John Battelle's Searchblog from the post News: Overture Testing Ads Rolled Into RSS)