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Google Certified Adwords Professional


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#1 hungryfish

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Posted 11 June 2005 - 05:29 PM

Does anyone know about how many SEM's out their have been successful in attaining this certification. Also, I guess displaying this would be beneficial to your business if you manage ads for clients.
any comments

#2 Intensity

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Posted 11 June 2005 - 06:40 PM

Google's way is by going by the book.

Normally going by the book would be recommended and getting the certificate would be beneficial for newbies to Adwords.

Downfalls are that there are defiantly better ways of marketing with Adwords, and the word has being going around that Google is snatching up High end customers away from PPC marketing specialists stating: "Underqualified"

Otherwise I might make a good impression on clientele visiting your website.

#3 Paul_H

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Posted 12 June 2005 - 05:55 AM

The exam is fairly easy, everyone i know who took it passed without problems, but then they all have oodles of experience, and i doubt many would post about failing.

If someone is new to AdWords i would highly recommend they read the tutorials
http://www.google.co...learningcenter/ used for preparing for the exam. For the cost and time involved i decided it was worth a punt, i took it for curiosity more than anything.

I think the people here would disagree about it being for newbies though :D
http://forums.search...read.php?t=4060

#4 cline

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Posted 12 June 2005 - 03:18 PM

Over 100 qualified on the first day of the program.

#5 Paul_H

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Posted 12 June 2005 - 05:38 PM

Over 100 qualified on the first day of the program.


where did you here this?

i waited a few days before taking the test(canít remember exactly how many). When the first batch got their qualification i received a crappy Google pen, hat, and other tat for apparently being one of the first 100 to pass.

#6 Lazarou

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Posted 14 June 2005 - 03:13 AM

Yeah, I thought it was pretty simple too. The only thing to watch out for is that you really have to answer questions the Google way - a lot of the 'correct' answers run completely counter to all of my experience using Adwords and PPC in general and seem more geared towards 'raising max CPC solves all your problems'. I brought up a few of the most obviously incorrect/illogical answers in the comments box at the end but never heard anything back.

Still it's an extra bit of extra reassurance for clients, any certification especially by a big name like Google can only help in the long run.

#7 Brian Carter

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Posted 28 May 2006 - 10:58 PM

Yeah, I thought it was pretty simple too.... Still it's an extra bit of extra reassurance for clients, any certification especially by a big name like Google can only help in the long run.


I think you guys must have taken an earlier version of the test when there were fewer features- as adwords features have increased there's more to learn... in my opinion, this process of getting qualified is quite important to keep amateurs from messing up other people's accounts.

#8 kevingibbons

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Posted 22 June 2006 - 05:50 AM

http://www.whoisagap.com shows all Google AdWords Professionals

#9 A.N.Onym

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Posted 22 June 2006 - 06:34 AM

Fun. We are #2 for google adwords certified professional 8).

Too bad this certification says little whether the professional provides great service or just knows how AdWords work.

#10 EGOL

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Posted 22 June 2006 - 07:44 AM

With a score of only 75% required for passing the credential is worthless in my opinion. That is 25% defect on basic knowledge. Would you give your ad budget to somebody who would blow 25 cents on the dollar?

If the passing score were 98% I believe that almost the same number would complete the program - they would just study harder. Greater value would be given to the credential, greater value would go to the customer, and Google would have a more qualified team using their product.

I have been an educator for a long time and have learned that no matter how high you set the bar, determined people will clear it... but if you set the bar low and expect very little then everyone's time is wasted.

If I ran this program the exam would be difficult and would be given by computer to qualify and with a follow up that would little better assure that the person who is being credentialed was the one responding to the exam.



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