Yahoo! Publishers network Launches Today
Posted 03 August 2005 - 08:49 AM
More details can be found at the official Yahoo Blog here:
Announcing The Yahoo! Publisher Network Self-Serve Beta.
Posted 03 August 2005 - 09:31 AM
Good question, carefully asked and answered.
(3) Question: As an experiment, I would love to run a Google AdSense ad and Yahoo! Contextual ad side by side, on this site. Is that against your terms of service? If not, or if yes, would you be up for the challenge? Basically, measuring CTR, income and so on would be nice. But I am also very interested in measuring ad relevancy.
(3) Answer: Interesting idea! Our terms of service require page level exclusivity, in addition we will be running lots of tests and different matching options over the next few month that will make any comparison difficult. That said, let's revisit this idea in the near future.
Posted 07 August 2005 - 09:54 AM
On the other hand, you could run it with no publisher ID (at least for Adsense) and that would give relevency if Yahoo allowed - tried it while testing something recently and it still works.
Posted 07 August 2005 - 01:27 PM
Exactly. Asking Yahoo or Google directly is one way to tickle this info.
I wouldn't think you could run a successful test as doesn't Adsense prevent you running anything similar to Adsense on the same page, therefore even if Yahoo allowed it you'd still loose your Adsense account.
Would either publicly go for a direct comparison unless one felt they have examples of superiority?
Who wouldn't be curious about a comparison? You can bet both camps are finding ways to go at it behind the scenes.
Posted 28 September 2005 - 10:20 AM
Any idea how much time until it goes global ?
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