how often you check your keyword rankings
Posted 13 November 2005 - 04:17 PM
There are others that I won't look at for a month or longer.
I like to look at traffic more frequently, and log file analysis, which will show traffic from the different search engines, and from other sites, too.
Posted 14 November 2005 - 10:54 PM
But, I really prefer to look at traffic using a log analysis or other analytics.
While it's great to focus upon trying to find some keyword phrases that people will use to locate information on pages, too much attention to just those keywords can blind you to some of the other ways that people might be using to find pages on a site, and some other possible phrases.
Posted 14 November 2005 - 11:06 PM
Traffic is very important, i agree
Posted 14 November 2005 - 11:36 PM
if you monitor you keyphrases that bring you traffic or high target keywords that are hard to get, you can see if you seo is working, but see the results and trends.
I agree with you completely. But, when the copy for a page is written, it helps to expand what is on the page to more than just the keyword phrases. I want to put other words on the page that fit in well with those keywords, and that people visiting the site want to see. I want to expand upon the ideas and concepts that those keywords encompass, and anticipate that people will also use those words to find this page too. These are the words that may be searched for less, but are possible to attract traffic for.
So, rank checking is useful, as you note, for seeing if people are visiting for the terms that I'm trying to emphasize. But, I also want to see the other terms that those visitors are using, too.
Posted 16 November 2005 - 08:46 AM
I will also check the rankings if there is a sudden drop in traffic and the referral logs show less people arriving for a given search phrase than normal if there is also a corresponding decline in end sales.
In both cases, I check the rankings not because they are in any way important in themselves, but only in relation to explaining sudden spikes or dips in traffic of a certain type, and the end results that even the traffic is merely a tool to attain.
If the number of visitors for a phrase drop, but actual sales did not, it would say a lot about the false value of ranking for that term in the first place, and I could care less if I get less uninterested/unprofitable traffic.
Posted 17 November 2005 - 08:39 AM
For my own sites I have consistently done better with the trail than with any actual keyword or keyphrase I thought about. I do mean consistently and any. It's the main reason I don't check and recheck ranking for certain terms I have in mind.
I look a lot at log data. I use both offline log analysis software as well as online, real-time tracking. What I look for is what people come for, what they apparently hope to find, and how long they stayed. Then I look if I deliver what they came for and, if not, if I can provide them anyway.
Why? Because I believe in following the vote. If my page about "apples" gets a lot of Google's vote for the search "fruit" I'm not going to go against that and rewrite and rewrite. I'm going to confirm Google's "fruit" vote.
Example, I recently published a short article on a specific dish. The page was really about this dish. Title, meta, headings, intro's, emphasis; the dish. I then noticed increased traffic which came in for a search for a certain ingredient which was mentioned only once on that page. Looking at the searches there was a correlation between that ingredient and an author who had just written a book about its benefits.
I went back to the page and helped users, and Google, get what they apparently wanted. Riding that wave that page now ranks #1 out of a high number of results and has caused more income had I fretted about the page not ranking so well for the original dish I wanted to promote.
If I would have to choose between spending time/money on rank checking and looking at my logs, I go with my logs at any time.
Posted 03 December 2005 - 01:15 PM
Posted 03 December 2005 - 03:05 PM
I might be doing overkill but I enjoy it as I am a closet number cruncher. However, if you are not doing at least some of this - especially heavy KW research combined with a data marriage between rankings and logs - then you sites are not pulling half of the traffic that they are capable of.
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