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Yellow Shoes In Newsweek


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#1 bragadocchio

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Posted 11 December 2005 - 04:25 PM

Newsweek has a feature on Search Engine Optimization this week, titled:

Hotwiring Your Search Engine

In it, they tell the tale of a shoestore in upstate New York that wasn't receiving much traffic until they hired a Seattle-based SEO named Rand Fishkin. Now the store receives three times as much business online as it does in its bricks-and-mortar location.

There's a great picture of Rand in the piece, with his trademark yellow shoes, and his mom.

The article does a nice job of getting search engine optimization more into the mainstream.

Congratulations, Rand.

#2 Nadir

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Posted 11 December 2005 - 05:01 PM

What a nice picture, if you hide the text, you would think that this is an article about a Pop star! ;)
Very nice article, congratulations Rand! I'm glad SEO has come to a point where notorious newspaper talk about us!

The only bad point about that article is that Newsweek didn't give Rand a live link! ;)

#3 Wit

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Posted 11 December 2005 - 05:03 PM

Yeah, I wonder why they didn't. Maybe they read stufff about "bad neighbourhoods" ;)

Nice read though. B)

#4 Ruud

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Posted 11 December 2005 - 05:03 PM

Great going, Rand! Now that's proud exposure!

I love this article by the way...

[...] Rand Fishkin, who performed an obscure procedure called a "search-engine optimization."

[...] Fishkin also peppered online bulletin boards [...]

[...] last month Google upgraded its search algorithm with a software update it called Jagger, a secretive scrambling of the variables it uses to rank sites.


Cloak and dagger ;)

Never pictured you for the "peppering" kind, Rand ;) (just kidding)

#5 projectphp

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Posted 11 December 2005 - 05:08 PM

I like how:

...last month Google upgraded its search algorithm with a software update it called Jagger...

Google should name updates themselves, and always after aging rockers with a problem keeping their "little red rooster" in their pants!

Nice work Rand! You look like a Rock Star yourself in the closeup... Very well done ;)

#6 kdfisher

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Posted 11 December 2005 - 05:47 PM

Beautiful! Great job! Exposure to the max! I guess we won't be seeing Rand for awhile ;)

#7 JohnMu

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Posted 11 December 2005 - 05:58 PM

Oops, they practically gave away the link to Micks BH-site.... I'm sure he won't be happy about that (more clicks though :-)) - you can even still find his link in the cache there.... It's interesting to take a peek behind the curtains of that :-)

Rand -- why not change your avatar? That photo is really good!

#8 EGOL

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Posted 11 December 2005 - 06:05 PM

Hey, I'll bet that story is great for biz.

Nice!

#9 praveen

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Posted 11 December 2005 - 06:09 PM

Gr8 Work Rand ;)

Congrats

#10 Mano70

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Posted 11 December 2005 - 06:31 PM

What a nice picture, if you hide the text, you would think that this is an article about a Pop star!  ;)

As I wrote in his blog, the picture in connection with the text reminds me for some reason about Ford Fairline.

Congratulation Mr. Rock'n Roll SEO.

#11 Nadir

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Posted 11 December 2005 - 06:34 PM

Why mano70?

#12 randfish

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Posted 11 December 2005 - 07:30 PM

Thanks gang. This was the article that was pulled from Wired (in a smaller, more general form). There's a few inaccuracies, but in all, it's very flattering. I'm thrilled. I'll certainly let you know what happens tomorrow and this week as folks read the print version.

Supposedly, the magazine has 4 million weekly readers, so it could be even bigger than /.

#13 Nadir

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Posted 11 December 2005 - 07:42 PM

4 millions! wow, you sure gonna have a lot of new prospects my friend!

#14 swainzy

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Posted 11 December 2005 - 09:51 PM

Nice Rand,
Congratulations!!! Very nice. :)

Good luck with the exposure and I love that you and mom are close too.


Donna

p.s. she doesn't look old enough to be your mom!

#15 Black_Knight

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Posted 11 December 2005 - 10:03 PM

p.s. she doesn't look old enough to be your mom!

Rand uses the fake beard to hide the fact he's only 12 :)

#16 swainzy

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Posted 11 December 2005 - 10:08 PM

O.K. of course, that makes much more sense! :)

#17 cre8pc

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Posted 11 December 2005 - 10:29 PM

Hey Rand, I take full credit for spilling the beans to Brad about your shoes.

During my phone interview with Brad, I mentioned that you're hard to miss at SEO seminars. He asked why that was. I told him the first time I met you, you were wearing "these very bright yellow shoes."

The Newsweek piece includes part of the theme he and I discussed too, which was when he asked me if I thought search engines hated SEO's. He seemed fascinated by the "relationship" between the two. I told him they couldn't live without each other :)

Nice piece. Can I have your autograph?

#18 AbleReach

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Posted 12 December 2005 - 01:09 AM

Rand, the guy who put a rock star face on SEO and hangs out with his mom, to (yellow) boot. :-)

How's mom dealing with all this?

I like the new avatar, BTW.

#19 randfish

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Posted 12 December 2005 - 01:19 AM

I just got off the phone with her. She's pretty excited. We went over a bunch of changes to the SEOmoz homepage and we argued about leaving my personal cellphone number on SEOmoz (decision - we'll leave it for tomorrow and see what happens).

Avatar - thanks! EGOL has been nagging me to change to my photo for a while, and this thing has made it even more imperative...

Type-in traffic to SEOmoz is up quite a bit tonight, and I had my first ever comment from Matt Cutts on the blog.

p.s. she doesn't look old enough to be your mom!

Now that's the kind of talk that'll get you everywhere! Thanks Donna :)

#20 Ruud

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Posted 12 December 2005 - 01:37 AM

Yup, great picture - much better than what you had. Much more "you" :)

#21 Jonathan

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Posted 12 December 2005 - 04:02 AM

Soul Colours

Wearing Yellow
You have an interesting and stimulating personality. You like to be active and involved in whatever is going on. Lively and vital, you can cope well with life's challenges. Bright yellow represents spontaneity and communication. You are active, aspiring, and investigatory. There is a desire and hope of greater happiness, which implies some minor conflict in which release is needed. Yellow presses forward to the new, modern, the developing and unformed, and draws in ideas from the "higher mind."



#22 travis

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Posted 12 December 2005 - 05:01 AM

Crikey,

You will be on CNN next. A video special on CBSNews.com may not be out of the question either. I did not know about Slashdot, but I know about Newsweek. Its also distributed globally, not just the US.

Mate, you could put your phone number on the top of your website, and wait for Donald Trump to call.

Also, turn your picture of you and your mum into a button. People will click on that first thinking it leads to an article of interest.

#23 Mano70

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Posted 12 December 2005 - 05:28 AM

And now he got /. again...

http://slashdot.org/...5/12/12/0338226

#24 JohnMu

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Posted 12 December 2005 - 06:10 AM

Wow.

Is that called "off-site optimization"? Who handles his PR (public relations)?

Way to go Rand! Soon all SEO wannabe's will be running around in yellow shoes :-)

#25 bwelford

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Posted 12 December 2005 - 06:12 AM

That's great, Rand. You couldn't ask for better publicity. Congratulations. :)

#26 travis

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Posted 12 December 2005 - 06:43 AM

Hey Rand,

Did you get a backlink from msnbc.com ?

#27 egain

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Posted 12 December 2005 - 06:53 AM

Congrats Rand,

May it be the first of many. Its good to see SEO and Online Marketing getting more exposure

#28 earlpearl

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Posted 12 December 2005 - 09:01 AM

Congratulations Rand: Hit the mainstream with that article.

You hit the big time.

Dave

#29 Robert_Paulson

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Posted 12 December 2005 - 09:34 AM

Congrats Rand -

Good to see all your efforts in seomoz and elsewhere pay off. I wish the article had been more positive, but anyone with a business and a desire to get more web traffic will see the value.

...I guess the days of hiring you for $19 are over....


(Oh - and Mick's comment was hilarious.)

#30 randfish

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Posted 12 December 2005 - 11:01 AM

Poor Earl Grey - I really feel bad for the guy. He got me the article and shared that with Brad with the agreement it would be kept anonymous. Now they've outed his Google AdSense account number on Matt Cutts' blog and Matt shut down about 30 sites he runs.

The exposure is certainly fun, and the web traffic is nuts.

BTW - I haven't seen a print edition of this yet - has anyone else? I thought Newsweek came out on Mondays...

#31 Guest_rustybrick_*

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Posted 12 December 2005 - 11:09 AM

Congrat Rand! When I was questioned by that author about you, I told him about all of your spam (kidding) but he did make it clear that he was going to talk about the black art of SEO, not sure why Matt Cutts didn't get the same message from the author???

#32 sanity

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Posted 12 December 2005 - 04:27 PM

Congratulations Rand (and Mom!).

#33 Respree

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Posted 12 December 2005 - 09:02 PM

Awesome news, Rand.

Congratulations.



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