It would appear one of these two engines' data is being misreported.
If they were to report on identical datasets then yes, one of them clearly is wrong. But as is, both are reporting on something different.
Overture is often used as a research tool. Could this influence the reported data? Could Overture report a higher number of searches for a particular term as many, many SEO's have done searches for those terms?
It's similar to receiving feedback on a query from Yahoo, MSN and Google. Given the fact that Google users seem to be more Internet savvy, have a higher income and a higher education, would the data be identical?
Its difficult to monitor with analytics, because the only phrases that are in your Log Analyser are for search engine traffic that actually hit your page.
But it does not tell you when people searched for your product and DID NOT find you.
No. That type of research comes very close to marketing research. The alternative would be access to search engine queries and even then you would have to sift through a large amount of data to figure out which malformed search actually
should have been about your keywords.
There are of course ways around this.
Take tagging, social tagging as performed on delicious.
We can use tagging both to research and analyze.
I market blue widgets
. How would the majority of people see this? As blue
, blue widget
or something else entirely?
I can go to delicious and have a look around. Pages tagged with widgetfreak
appear to be mainly about people who build their own widgets. I don't like that. They won't buy my widgets. Widgets
itself forms the largest cloud but is too wide, too non-specific. Not surprisingly a good number of people tag it as bluewidget
. But now I see something special. They also tag these pages with design
Would cozy blue widgets
be a hit then? Or could it be that people who come in on cozy interior design
represent a lower number of traffic but convert better and against larger orders?
You could even use one of the many tools for delicious such as the graph related tags
You can also turn this process upside down. You
tag pages and see what happens. Tag a page with 10 tags and see which ones drives more traffic. Keep an eye on those conversions! Which traffic is worth to go after?
Related searches are good. Certain topics can even be researched on Amazon. For example, on Amazon.com I see that "stereophonics" has as related searches Oasis, Snow Patrol and, yes, Travis.
On Yahoo's related searches I see:
Also try: stereophonics lyrics, stereophonics maybe tomorrow lyrics,
stereophonics dakota, stereophonics superman lyrics, dakota lyrics stereophonics,
stereophonics official site, stereophonics tabs, stereophonics discography,
kelly jones stereophonics, stereophonics tickets, stereophonics website,
stereophonics guitar tabs, rewind lyrics stereophonics, stereophonics long way round,
stereophonics wallpaper, stereophonics devil, stereophonics band,
stereophonics tour dates
Between these two I can predict that if you target stereophonics
you will receive a lot of music related traffic which won't necessarily convert well if you're selling, say, stereophonic headphones.
Should one optmiize for mispelt search terms if they get traffic intended for your product or item ?
If the misspelling most probably is identical to the product you sell, sure, why not? Search engines are capable of "understanding" misspellings but I wouldn't rely on it.
That said, seeing that you're talking about a product or item, something you want to sell
, it could very well be that this traffic doesn't convert. Could it be that these people misspell the product they're interested in because they had a lower level of education, therefore a lower income, and are therefore more hesitant to dish out the dollars you're looking for?
Driving shotgun traffic is actually pretty easy. "Watch those traffic stats!" is somewhat like the hand of slight when a magician performs his trick. What is that traffic getting you; that is analysis piece that has
to be part of your puzzle.