The first situation deals with a site that has been ranking very well in the SERPs for the last 4-5 years. Recently, however, a number of pages targeting specific terms were dropped into Google's supplemental results, then pulled into the "no cache, no title, no description" type listings. This coincided with a dopr in rankings for all of these pages, to where one must click the "repeat the search with the omitted results included" link at the end of 1000 results in order to see the pages listed. The same holds true for the site:url.com command - only when you click that link or use the &filter=0 in the URL do the pages appear.
I've reviewed the site's inbound links, the pages themselves and the rankings for the other pages (which seem, oddly, unaffected at all) - I see no signs of anything untoward. These are static ".htm" pages that have been unranked and unlisted for well over 3 weeks now.
My concern is that because we continue to see pages being delisted and unranked, there's some sort of funniness (not sure I want to say "penalty" because it's such an overly abused term) affecting the site. The pages that drop out appear to be those for the more highly competitive kw terms - pages that don't specifically target or mention tough keyword phrases haven't been touched.
Any ideas? Anyone seen simliiar stuff?
The second piece of the puzzle I'm dealing with is on another site entirely. The site has had positive rankings for about 1 year in a mid-level competitive market. Recently, however, for one specific two word phrase and some variations on that phrase, the site's rankings have dropped from #2-3 to #141... The remainder of the rankings remain consistent, and it does not appear that any other sites that were ranking well for this single phrase have dropped in rankings... I was hoping to find a link that was lost, but the links have actually been growing steadily and organically, although that dropped off when the rankings fell. We've got access to some very spiffy tools for link and site investigation, but I'm just not seeing the data that would produce this kind of result (particularly when other kws the page is targeting are rising or remaining steady at the top).
I know it's rare nowadays to talk specifically in forums about rankings and results in such detail, so I thought I'd bring it back a bit. I'd love to hear your shared experiences and perhaps find a common cause that might be creating these results.
Edited by randfish, 11 January 2006 - 03:08 PM.