103 replies to this topic

[cre8pc]

I got a press release about a new print magazine for SEO/M's called Search Marketing Standard (see blog enry at SERound - New Magazine for Search Engine Marketers called Search Marketing Standard

I like glossy pages and in-depth articles myself, but these days, I rarely subscribe to print pubs due to blogs and RSS Feeds. Even with a free subscription offer, I'm still looking for a really really good reason to subscribe.

Do SEO's want a magazine for their industry? Would they read it? Write for it?

[lorenbaker]

I'm sure it will be great toilet reading (as long as the mag isn't littered with GenieKnows ads) as that is one room of the apartment where the laptop is not allowed.

Current toilet search mags include Business 2.0 and Revenue.

As for writing for Search Marketing Standard, yes, contributing would be fun.

Edited by lorenbaker, 26 January 2006 - 01:13 PM.

[cre8pc]

I'm sure it will be great toilet reading (snip)

As for writing for Search Marketing Standard, yes, contributing would be fun.

I like to read print when my head can no longer stand the site of a computer or the TV monitor. Sheer rebellion occurs sometimes.

Writing for it, if it develops a keen reputation, is a definite. Consider Seth Godin, who writes for FAST magazine (or used to. I dropped my subscription. Great magazine though.)

Nice to see you Loren!

[randfish]

I'm looking forward to it. We need some offline media in this industry

[Nadir]

Yes, why not? But it has to provide unique information and not stuff inspired from blogs or forums that we read everyday.

[FP_Guy]

Thanks for the link Cre8pc. I'm signing up for it to check it out. Anyone can email me to inquire if its any good. The first issue gets sent out in June.

Do you know if the next highrankings seminar is in Colorado or California? And are you and Bill planning to attend?

Michael 'ghost stories' Rock

[Brett_Tabke]

Hi!

There was another mag a couple years ago called Ballyhoo by Troy (payperclickanalyst) Perkins. It was pretty interesting, but they ran out of money before the 4(th) issue.

I think this one has a shot of making it.

-bt

Edited by Brett_Tabke, 26 January 2006 - 02:01 PM.

[Andrey@SMS]

Hello

My name is Andrey Milyan and I am an editor in chief at Search Marketing Standard. One of my colleagues pointed out this thread and I just wanted to drop by and introduce myself.

We are definitely looking forward to getting interesting contributions from you guys; this will make this magazine a better read for both the experts and all the people marketing their websites with search engines.

I'm sure it will be great toilet reading (as long as the mag isn't littered with GenieKnows ads) as that is one room of the apartment where the laptop is not allowed.

Current toilet search mags include Business 2.0 and Revenue.

It would mean a lot to me personally if our magazine could make it into your toilet reading list, side by side with Business 2.0 and Revenue ;-)

If you have any questions, suggestions, comments, ideas, please feel to contact me directly at andrey@smstandard.com. I'll be happy to answer all of your emails.

Edited by Andrey@SMS, 26 January 2006 - 02:31 PM.

[cre8pc]

Do you know if the next highrankings seminar is in Colorado or California?

Woodland Hills, California for March 30 and 31, 2006

Info on it is due out this week

Brett, welcome to the forums! :wave: :wave: Usually we hand out only one waving smiley thingy, but I thought you should get at least two

Andrey, we're a tough crowd aren't we? I do wish the magazine success. Seeing glossy pages with pictures with top notch reporting would be a real treat after years and years of list servs, groups, forums, emails, blogs, RSS, and more forums.

Welcome to the forums Andrey :wave:.

[searchrank]

Even with a free subscription offer, I'm still looking for a really really good reason to subscribe.

Well you certainly don't lose anything if it is free... even if you don't read it.

I look forward to getting it and wouldn't mind writing for it as well. Could bring good press.

[DonnaFontenot]

I'm excited about it. I love magazines, especially trade mags, and this is the first opportunity to have one for our industry delivered to me. I hope it is as good as it sounds, but even if it sucks, that will be kinda fun too.

[EGOL]

I read revenue - more in print than if i read it online... because i need a little time away from the computer and in a comfotable reading chair or to read in the car. I am tired of looking at the monitor sometimes.

[AbleReach]

They were smart to choose the name "The Search Marketing Standard."

It's flexible and implies quality.
SEO is too narrow on its own.

[Nadir]

Personally, I never liked the term "Search Marketing". For people who aren't in the industry, I don't think they would understand. Search Engine Marketing is the term that we should use.

[FP_Guy]

I know I would prefer a magazine or old fashioned book myself. Something comfy about it.

Another thing, even with the contrast turned down, my eyes get buggy after 12 or 16 hours of work.

[Andrey@SMS]

They were smart to choose the name "The Search Marketing Standard."

It's flexible and implies quality.
SEO is too narrow on its own.

We will be covering anything and everything related to SEM including SEO and PPC. Our goal is to make complex information understandable to general advertiser. I have worked as a marketing consultant and I know how difficult it is to work with a client that has absolutely no idea what you are talking about in terms of his marketing campaigns. Here at Search Marketing Standard, we hope to make SEM process easy to digest which puts the client back in control and makes it easier for consultants to work with clients.

[Nadir]

Sounds like you're going to come up with something very interesting. You seem to be very motivated. Good luck!

[Andrey@SMS]

Sounds like you're going to come up with something very interesting. You seem to be very motivated. Good luck!

Thank you. We try our best

[rmccarley]

Andrey, if you need anything let me know. I've got your back*!

One of the major problems SEO faces is the offline world has no idea what we do. Hopefully a printed mag will help with that while showing our value.

I posted a tip at Donna's site about having trade mags laying around when meeting customers. It makes you look professional and that you keep up.

People trust paper more than pixels.

As far as this one goes I signed up. I'm eagerly looking forward to it.

A couple observations... Most SEO tips and tactics have less than a 6 month shelf life (the basics remain the same but how they're applied changes frequently). How are you going to address that with only 4 issues per year?

And the price of ads seems a touch high to me based on projections. It's been a while since I worked that side of the street so maybe I'm off...

Anyway, best of luck!

*provided the magazine doesn't suck.

[lorenbaker]

Besides having reading material away from the monitor, here are some other reasons I'm happy to see a new SEM print mag:

* When reading in public places I've actually had people ask me about search, Internet marketing - for some, seeing it in print simplifies and legitimizes it.

* Cutting out an article and sending a copy to brick & mortar clients is much more powerful than sending a link.

* When having clients or prospects in for a meeting, them seeing relevant reading material in the reception area makes them feel that they are in the hands of professionals and not just a bunch of johny-come-lately's reading Sports Illustrated and Maxim.