mike grehan's pull article at clickz, the following discussion, and then the pontiac ad really grabbed my interest. i would guess most of us can't pull off a pontiac ad but do you think sites with a mom & pop budget can create any pull? we have seen many suggestions for the small budgets with link bait and such but i am wondering about the pull generated strictly by searches performed on the search engines.
how many searches for your name and keyword will it take to achieve the pull effect? the biggest variable here has to be the popularity of the keyword. one would think it is a lot easier to better your ranking for the less popular keywords. i think another variable would be your domain name and brandability of it. is your domain or business name made up of popular keywords, or a branded name without keyword confusion or much competition? i think a brandable name that is not a common word or keyword phrase may be easier to pull.
say you have a keyword that produces 250,000 results in google. do you think 500 or 1000 searches for searches on some variation of your domain, brand, business name, and keyword will bring you up? will it bust you out of the sand box? or produce a big zilch?
i think it will help you some but not sure to what extent.
what you think? what other variables do you see?
Edited by siXcrookedhighways, 30 January 2006 - 01:38 AM.