Over Christmas I tried livening up conversations by dropping in Sensis. The most common response I received was "who?" Try as I might, I haven't come across anyone admitting being a regular Sensis search engine user. The latest Roy Morgan Internet Monitor results make the bleak picture official.
Sensis should have been able to integrate White Pages, Yellow Pages, Whereis, Trading Post, CitySearch and phone services into my search. This could have brought up an address, phone number, Whereis map reference, suggested route from my place and an opportunity to push the button and be connected by phone. Sensis also could have used CitySearch to show me the nearest coffee shop and checked the Trading Post for any Liberal Party memorabilia for sale. Such a service would lead to Australians dropping search engines Google and Yahoo! in a flash.
Sensis sites have the raw information to be creatively integrated to provide consumers with an internet experience. Either technological creativity is being quashed by traditional management that just doesn't understand the new world, or the company has a culture devoid of innovation.
Great points. With the White Pages, Yellow Pages, Whereis, CitySearch and the Trading Post you'd really have expected better integration.
Has anyone tried Sensis either as an advertiser or a user? I've occassilally tried it as a user to leave fustrated. As an advertiser in the past year or so I've mainly been working with OS sites and have not had a need for it. I'm working with more local companies now and am interested to see what other's are finding. So far I've not seen much value.