I do not usually post comments in response to what appears nothing more than speculation and idle gossip, but when the brand I represent is brought into it, it offers me little choice
Can I offer that perhaps your decision to post sets a dangerous precendent, and the post you made was perhaps not the wisest choice.
Firstly, I want to point out that one always
has the choice to say and do nothing, and deciding to go into battle is something one should consider long and hard before doing, with a strong =consideration of the benefits / pittfalls.
For all businesses, traditional PR, public relations, is a tricky concern. If one feels the need to make comment about one's business, I would consider long and hard the benefit of doing so. The decision should be made with careful consideration nd any response necessarily needs to be very specific in tone and what specific allegations are discussed and refuted and how exactly this is worded.
IMHO, if "setting the record straight" was the goal of your post above, I wonder if what you wrote really achieved that, or if it just gave others more reason to question.
Forums, and cre8 I believe is almost alone in this not being true, thrive on scandal. We (Scottie and I) felt compelled to give it a w***y name: Springer Forum Marketing
. People love shock and scandal, and bored, lonely geeks at home are the very worst offenders (just look at any web professional site, from slashdot to th open source discussion, for the evidence!)
Knowing this is the case, choosing to make a statement on a forum is a huge step, and one that requires both tact and subtlety. Crafting such a response to comments one perceives as unjustified is a skill that is a very fine balancing act, and requires both clear and level headed thinking, as well as a certain demeanor and tone.
And if one does respond, the question also becomes where? In the place where the problems exist, where one has no real control, or on one's own property, say a blog or the like? I would suggest one's own blog is a better vehicle, but YMMV.
Now, back to your specific post, whilst I didn't find anything in it that was bad, there is no doubt that the tone and the message were defensive. Such a tone is the exact opposite of what such a post should be, which is humble, specific and non-inflammatory in the extreme, and is probably ill advised.
For anyone else caught in this situation, the lesson in all this, IMHO, is to consider long and hard any responses you make, where and refuting what and whom. Having been called many names on forums, I understand the temptation to respond, but really, the best response, 999 times out of 1,000, is silence. It hurts, it is frustrating but the best response is still usually dignified.