Link Building with Press Release
Posted 23 March 2006 - 11:00 AM
I decided to give Press Releases a try, after I had read a lot of positive input about it.
I used PRweb as my PR platform, I created 3 press releases, submited each every 3 days, payed 300$ for each PR. I only got links fron news.yahoo.com (all 3 press releases were included in Yahoo News).
My question is - Is it all I can get with Press Release ?
Posted 23 March 2006 - 11:56 AM
Posted 23 March 2006 - 12:31 PM
Ruud has some good questions there, but the one that hit me, and I'd want to know about first is why the 3 press releases all at once? We've been doing PR's for years and in nearly all cases wouldn't even consider doing more than 1 in a month, usually 2 to 3 months. Ever hear of spam, or the boy that cried wolf? From an editors standpoint it needs to gain attention and be something that they feel will be of value to their readers. 3 items from 1 source in one week is more than anyone cares about, unless you're the White House, or Google or something.
Build a relationship with the editors slowly. Say, every other month or so put out a 'professionally written' press release with an interesting, newsworthy item or two and an attention grabbing headline. After you've been doing this for a few months the editors will start to expect to hear from you periodically, and you can always send a 1 or 2 paragraph update directly to the editors in between to announce a less noteworthy, but still pertinent addition to your companies offerings. These often get published as short items on business pages, if nothing else, but are good for getting your name out in the business community.
Anyway, was on my way out and saw the 3/1 and felt like I needed to say something. Hope it helps you come up with a more usable solution.
Posted 23 March 2006 - 01:54 PM
PRWeb shows for each PR ~70 000 views and over 1200 pickups.
I don't have a huge amount of experience with PR Web, but I think those are actually pretty low stats. I have put 4-5 press releases up there over the last year or so, on very niche topics, paid only the $1 necessary to get them into PR Web at all, and have had far more views and pick-ups than that. My personal theory is that most of those aren't real people , but that's a different thread...
I also found that my releases started showing up on several sites weeks later (slow to get into the search engine indices), so it was good to write a press release that wasn't too "time" limited. One of those press releases currently ranks on the second page of Google, and is driving site traffic, unlike my sandboxed little site.
Anyhow, for $300, I think you ought to be getting better results ! I hope others can give you more concrete suggestions, I'll be keeping an eye on this thread...
Posted 29 March 2006 - 11:55 AM
The only place you should bother sending a press release is to a *real life flesh and blood journalist.*
Matt Cutts: A legit press release can get you written up by reporters, or editors/sites may subsequently choose to link to your site. But the actual content of the press release itself doesnít directly affect a site. For example, on http://www.prweb.com...prweb296086.php those hyperlinks donít help avatarfinancial.com (in Google).
Posted 29 March 2006 - 02:13 PM
For link building we alternatively issue optimized press releases and articles in combination with a fulfillment piece at the client web site, where the real "linkable content" exists.
A good example of this is where a press release is issued announcing the results of a research study and offers a link to the full report. The release is used to draw attention to the "linkable content". i.e. the release is the means, not the end. I think a lot of people miss that point.
When optimized press releases are used in combination with syndicated articles and some social bookmarking, the "linkable content" can generate some impressive inbound links.
Posted 29 March 2006 - 03:19 PM
The other day, I was looking for news about SEO in Google and I've seen that SEO Inc submitted a PR just to announce they were moving to a new office, but filled the article with lots of Seo'd anchor texts... I don't think those stuff really help nor interests anyone.
Instead of trying to trick the system, someone can come up with a PR that will be really linkworthy. For example, spend a few days doing some research, or an online survey, and then publish it. Or you can come up with something provocative, funny, unique etc..then you really don't need to spend a lot of money to get links. It will just come naturally.
Posted 30 March 2006 - 01:41 PM
My advice, though, is to spend a few thousand dollars hiring a well-connected Public Relations consultant who can advise and help with the pitch. They can tell you if your release is newsworthy, and if it isn't you've saved yourself a ton of time and effort.
Posted 31 March 2006 - 07:33 PM
Frankly no one gave a damn the company thought so highly of themselves so no one picked up the PR despite our optimization efforts. Bottom line, write from the perspective of a reader. If it wasn't your client or for yourself would you have any interest in reading/sharing the news. If the answer is "yes" then optimized press releases can be a very effective tool for building links. If "no" then save your money and the world's collective bandwidth and junk your PR and shift your attention to something useful, like figuring out the estimated return on $100 bet on George Mason, UCLA, Florida, and LSU making up the Final Four B)
Posted 31 March 2006 - 08:05 PM
Posted 31 March 2006 - 10:16 PM
Did you use other press release distribution agencies?
Did you submit your press releases directly to newspapers and journals?
Thanks for the tips in advance.
Posted 17 May 2006 - 01:16 PM
Oooh! I have just had a great idea for a Press Release and it will be relevant to our new field of job selection criteria and resume writing...
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