Older Consumers Flex Their Muscle (and Money) Online
Ms. Dougherty said that since last June, senior citizens have bought clothing, shoes, flowers and gifts at a faster rate than the population in general.
Travelocity offers exclusive perquisites to AARP members on the site, like discounts on flights and hotels, cruise-ship cocktail receptions and AARP assistants dedicated to helping members during their cruises.
This is something I look for now when I do usability evaluations for my clients. It's pretty obvious to me, when reviewing sites, that this age group isn't being targeted. It's not just older eyes, Internet safety and aching joints working laptop mouses that I'm thinking about (and I am thinking about those things.) It's that "boomers" have tons of energy and are spending money as they squeeze out every ounce of joy in life.
If you have products or services that are attractive to older people, (or could be) look for ways to attract them and persuade them to become customers.
Mr. Byck cited figures from the United States Census Bureau that showed while 40 percent of the United States population was 50 or older, this group held 75 percent of the nation's financial assets and did 55 percent of all consumer spending.