The SEO effects of a one page website
Posted 16 July 2006 - 02:17 PM
How would this affect one's SEO strategies? Is it more of a benefit to having one page whereby you are scrunching all of your content, and subsequently, your keywords onto one page? The nice thing is that when you do link building campaigns and directory submissions, you don't have to focus on multiple urls. Instead, you just use one url and switch it around with various anchor text.
Thoughts? Has anyone experimented with such a strategy?
Posted 16 July 2006 - 02:34 PM
A one page website is very limited. If you are into adsense websites and doing bottom fishing that is another story. But then get prepared to put about a few million websites! If that's the case get yourself $600K become a registrar and get into domain kiting!
Posted 16 July 2006 - 05:05 PM
Your own internal links and link text (navigation) have weight in many search algorithms. Your site structure can have weight. With a one-page site there are neither internal links, nor structure.
Whatever you can do to make one page successful, you could do to six pages to make the site more than six times as successful.
Given my experience, the biggest sites tend to have the easiest time, and the most power, in SEO. Hundreds of thousands of pages is my preference if the content (and I mean real content) can be generated in that quantity with reasonable quality.
Posted 19 July 2006 - 03:51 AM
Having a large amount of text when entering the site often deters users from a) reading the content B) proceeding any further. Segmenting the information into relevant sections gives your browser a clear definition of what they are viewing and doesnt overwhelm them with sheer volume of content.
From a search engine perspective, like Black Night says, well structured well written content (in large volumes), is more likely to result in a more rounded successful campaign that will work in the long term.
Posted 19 July 2006 - 05:31 AM
Posted 19 July 2006 - 11:21 AM
Unless there really is only a certain amount to say about some topic and you know that it's going to stay the same, I would always recommend a blog rather than a web page. Just keep adding slices from time to time and you'll find that you'll get a very much stronger Web presence.
Barry- Actually, I can't find too many instances where the blog should be the presence as opposed to a webpage. Even a simple brochure website should first be a webpage with a blog functionality to it.
Posted 19 July 2006 - 02:38 PM
You won't get that with a one page site.
Also, what's the big deal when you say "you have to focus on multiple urls" with a multi-page site? It's not like you have to link _all_ the pages. Once a site has many links to various pages on the site, the other pages tend to benefit from the links, even if they're only internally linked from the externally linked pages.
Usability is another (worse) story. I'd avoid this idea. I see no advantage or ease in putting it all on one page so the "link juice" all flows to that one page.
Posted 21 July 2006 - 07:48 PM
Posted 23 July 2006 - 02:45 AM
However, if you're doing anything with SEO, you kill yourself with these strategies because:
1. People don't want to link to pages like that - for tech-savvy bloggers and linkers, those pages are a big turn-off
2. As Rank and Smile mentioned, you have little chance of targeting more than 1 or 2 keyword terms/phrases in the SERPs
3. It's poor usability - visitors expect to be able to find unique information on what they're seeking, then link directly to it, bookmark it, send it to friends, etc. One page sites don't do this job effectively.
Posted 26 July 2006 - 01:35 PM
You mention some possible benefits:
Is it more of a benefit to having one page whereby you are scrunching all of your content, and subsequently, your keywords onto one page? The nice thing is that when you do link building campaigns and directory submissions, you don't have to focus on multiple urls. Instead, you just use one url and switch it around with various anchor text.
Content depends on how much content there will ever be. If you do a sales letter that one page is enough.
But what in the world would be the benefit of scrunching all my keywords onto one page? The end effect is simply to dilute all keywords.
Link building's pay-off might be harder to come by too. Look, if you have 50 pages, 25% of the people will naturally link to 35 of them, each with their own text. The remaining 75% link to your home page, your domain name, and use your site name as anchor text. If you only have that home page there is nothing else at all.
Posted 27 July 2006 - 03:09 AM
Posted 27 July 2006 - 03:32 AM
That is really a nice looking one page website. There is nothing wrong with one page websites if you got a simple message to get out there and you will not expect much traffic from the search engines, but rather advertize for this traffic. (For example the website you quoted maybe getting enquiries form newspaper ads, ebay etc...). In certain cases it will work but in the majority of cases success is very uncertain.
Google seems to give a penalty to one page sites now.
Not really, especially on subdomains. For example check this search (domain picked up from someone spamming these forums!). They will index the pages but the pages will not rank well as they will not meet Google's other scoring criteria, hence trying to use other methods for traffic.
My sites were old crusty domains that made it easy to rank for the term I was going after but not now. Google seems to really like sites with lots of pages no matter the quality.
Good point start adding pages and content!
Posted 27 July 2006 - 03:46 AM
Posted 28 July 2006 - 09:38 AM
An example of this would be: http://manueldodge.d...om/manueldodge/
So my question is, and why I landed here in the first place, what are ways to improve your SEO strategies for one page sites?
Edited by jwhitt, 28 July 2006 - 09:47 AM.
Posted 28 July 2006 - 02:55 PM
I couldn't have been more wrong.
All his traffic comes from the SEs. And he gets 2-5 phone calls per week from it and almost all (90%) of those convert to sales.
This site outperforms most of the brochure sites I've built when you look at the numbers.
Part of the site's success is in the simplicity - the SEs aren't getting *confused* by multiple themes - the *whole* site is about one thing instead of an "about" page and a "contact" page that when you think in terms of just text holds different themes/meanings. Also, the niche is very tight so low competition is a factor (there is competition, mostly brochure sites that aren't performing as well or sites that are much broaderin scope).
I haven't done anything external as far as building links, etc. to push the site up in the SERPs. It stands on its own merrits.
The client is so happy he does want to expand the site now. I'll be a little sad to see this happen. It's been a fun project to track. With the site growth I will have to do a link building campaign. And to prepare for expanded content I've added myhittail to see what should be covered.
So 1 page sites can be effective in some industries. But preparing for expansion is essential IMO.
I'd say they ar a great way to test the waters in niche industries.
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