Using old testimonials
Posted 12 September 2006 - 01:13 AM
Posted 12 September 2006 - 01:34 AM
Posted 12 September 2006 - 11:33 AM
Since these testimonials are addressed to you specifically, they should be fine - even if it wasn't the same type of business, certain facets of character and the like are always valuable. If you were a honest, ethical, and efficient dealer of used washing machines those traits are still real even when you've moved into engineering precision watches.
The only way I'd see any real problem with older testimonials would be if you didn't have any NEWER testimonials to go along with them - I'm always a bit suspicious of people who only have recommendations which are several years old. It makes you wonder whether they've stopped keeping up with the industry, or just haven't been working, etc.
Posted 12 September 2006 - 12:00 PM
I would get permission to publish them first though, unless you publish them without the name / company involved. Unless they were given on the understanding that you were going to stick them on the www
Posted 12 September 2006 - 01:12 PM
From a practical standpoint, if you include information about who made the testimonials, you want to make sure that if anyone contacts them, they won't be surprised by someone getting in touch with them about you.
I do think that they show experience, and can be helpful. Combined with some recent testimonials, they can be a nice way of letting people know more about you in a positive manner.
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