Search Analytics survey results
1. Where did you learn about analyzing queries produced by a site's search system?
2. We're surprised at how few people and organizations analyze their own site's search queries. If you agree, why do you think it's so uncommon?
3. Can you recommend any useful articles, book chapters, or books that are related to analyzing search queries?
4. Can you recommend any useful web sites or other web-based resources that are related to analyzing search queries?
The responses are interesting, esp. the verbatim comments.
I think that search optimization efforts would need to use this (SA) data and create a process in which the task is fully supported to help us understand how people think about information and navigation, but perhaps it may also help us understand a user's level of patience with results.
he SES Latino show in Miami last week showed how the Hispanic market was less likely to use such data.
Through my frustrating experience with search development, I became interested in IA and eventually, targeted content delivery. Now I think that the ideal state for enterprise search is to have content come to the user based on attributes such as role, organization, task, and other tags that tell us about the individual and what they are doing.
(To pick a few.)
Are you confused about search analytics? Do you study your data? If so, then what do you do with it? What tools do you use? Do you consider search data important to website development, and why?