Blind Web surfers sue Target
John Pare, a spokesman for the NFB, said most Web sites are far easier to navigate than Target's. In a demonstration of screen-reading software for The Associated Press, Danielsen showed that many links on Target's side were unintelligible to the Jaws software, and that the final purchase required the use of a mouse, something even the most sophisticated blind Web surfer would have trouble with. However, he was able to navigate other sites and purchased a CD from Amazon.
If I understand the motive correctly, Target was targeted for this lawsuit (no pun intended) because it is a retail site and therefore, expected to meet the laws that apply to physically disabled persons who want to access B&M stores.
However, Target is by no means the only website that has had sloppy code. It seems to be they are being the "Example" and are being punished to set the example for others.
Could there not have been a different way to get the message and need across without picking one store?
There's some helpful info in the article on what to do. Worth checking out. Here's another tidbit of interest:
Internet search giant Google Inc. is getting into the act as well. In July it launched a project to identify and rank Web sites that offer significant accessibility to the blind.