Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Thursday, November 9th.
I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as 'Customer of the Year'. We're all exhausted but can't wait for you to come back to CDBABY.COM!!
Confirmation: It Takes A Small Effort
Posted 14 November 2006 - 03:02 AM
Posted 14 November 2006 - 04:01 AM
Posted 14 November 2006 - 04:46 AM
I remember you (or was it Garrick?) have referenced another 'thank you' or 'shipment on the way' message way back earlier, which was written in a similar manner. Was nice one, too.
No wonder such messages carry our attention, as there's so little attention paid to them.
I bet you have shown the message to all your family and friends, too
Posted 14 November 2006 - 08:02 AM
I raved about her everywhere I went and sent her as much business as I could. Great product, and she made me feel special.
Posted 14 November 2006 - 08:26 AM
Posted 14 November 2006 - 08:48 AM
What warm fuzzies that confirmation e-mail generates! What a feeling of special-ness as a customer.
Goofy? Yep. Perhaps not quite "professional"? Sure. But priceless.
Posted 14 November 2006 - 09:23 AM
Hm... if we ever become interested in generating human jobs, composing unique, individual "thank you" messages might be a new-fangled function
Posted 14 November 2006 - 09:25 AM
The trick is to sell the service to the companies, of course
Posted 27 November 2006 - 09:47 AM
USP is about going 'beyond' the call of duty and doing the things you don't have to do - it's what sets a site apart from the rest of the pack, in a very competitive playing field.
Edited by Respree, 27 November 2006 - 09:48 AM.
Posted 27 November 2006 - 09:50 AM
Whilst no one could deny the good communications is an essential element of any successful e commerce venture – I find the example posted by Ruud a little patronising, to the point were; if I got up on the wrong side of the bed I might even find it insults my limited intelligence.
Posted 27 November 2006 - 12:30 PM
In the grand scheme of things, I'd say if it does more help than harm, that puts one ahead of the game.
Posted 27 November 2006 - 01:06 PM
I hear what you’re saying, I just have a preference for professional and factual confirmations. That said; I like it when merchants make an effort personalise their communications enough to make me feel that I am not just another “order number”.
It’s just that example. It “crosses the line” with me and makes me cringe. Kinda like listening to fast food workers who are forced to say "have a nice day", it cuts no ice with me or anyone I know.
Should I receive this kind of confirmation and the goods turn up in time and are as described then that’s OK. This company is gonna look pretty stooopid if something goes wrong
Edited by manager, 27 November 2006 - 01:12 PM.
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