First of all, I have to say that you need to learn more SEO, if that's just a week of studying you have got to offer to your clients. Certainly, delivering SE-friendly website design will be a plus over other web design companies, but offering such services? Are you sure you will be able to deliver results in a couple of months?
Secondly, why doesn't that company send you web design business? If someone does SEO for a living, they may send you clients that need design or redesign (with SEO in mind, of course).
If you meant the packages you offer on your site, one of them is, if not a fraud, a misinformation, because with even one link to a website, you get indexed. For free. No need in SE submissions.
The other one talks about software site optimization, but if you optimize for the people, how can software know what to write? Will it produce human-friendly, readable text? Or will it just tell you how to appease to the search engines instead of the people? Then this one is pretty rubbish as well.
Sure, you can use customer (keyword) research tools
, but you need to write content/optimize pages yourself, because you are doing it for the people.
I am sure you've seen the Quick Kick-Start Guide to SEO
on this forum. If you want to understand SEO, you'll need not only keyword research skills, but also the experience of using them on your site, the art of link building and content writing and such.
If you think your clients will need SEO and you can not swear by your eternal happiness that you will deliver results, you may be better off referring the clients to more experienced SEOs. In a way, building a network of people you work and communicate with may help getting more clients.
If you want to improve your web design skills and be ahead of your competition, I'd advise studying website usability and accessibility. This will make sure your designs are not only beautiful, but that they also will work for those, who will be using them.
Edited by A.N.Onym, 03 January 2007 - 04:31 AM.