He goes on to talk about G Analytics and some cool work there, but this is yet another demonstration of how invading Google's personalization can be.
What does it take to improve the quality of ads on Google?
More computers, basically, and better algorithms. And more information about you. The more personal information you're willing to give us - and you have to choose to give it to us - the more we can target. The standard example is: When you say "hot dog," are you referring to the food, or is your dog hot? So the more personalized the information, the better the targeting.
The next question's answer is also good, with this little gem:
I'm sorry, but what I watch on TV is no one's business, especially someone out to peddle more stuff to me. No one should be allowed to talk to my TV except my cable company and my remote control.
Now, let's look at television. Every one of the next generation of cable set-top boxes is going to get upgraded to an IP-addressable set-top box. So all of a sudden, that set-top box is a computer that we can talk to. We can't tell whether it's the daughter or the son or the husband or the wife in a household. All we know is we're just talking to the television. But that's pretty targetable because family buying patterns are pretty predictable, and you can see what programs they're watching. And if you're watching a YouTube video, we know you're watching that video.
So am I the only one who's worried about the future Google is forcing upon us? If you're not worried, why not?