How Effective Are Link Exchanges?
Posted 02 May 2007 - 06:28 PM
On the domain I have 1 links page which has over 50 links.
I have another domain which has 4 link pages, with 60 links per page, but it's all looking a little overcrowded and it means I have links to the link pages in the footer of this domain and it looks messy.
What should I do?
- Scrap the emails?
- Create a new page on the domain and add all the links to this page
- Add the links on the other domain
- Another idea
Posted 02 May 2007 - 08:56 PM
Thanks for the link, a very good read.
The example Matt gave though is a very spammy way of dealing with reciprocal link exchanges. Surely, if the links are in the same niche, and have a link and a description of the site, which is non spammy, this can only be good for your visitors?
Surely this would mean that directories are spammy ways of reciprocating links?
Posted 02 May 2007 - 09:23 PM
I think that links in very good directories. Once that review the sites and reject most of them are the valuable ones. Any directory that will add any site that asks (or pays) will be of very little value to your rankings.
Posted 03 May 2007 - 10:52 AM
You can get an idea of how much Google trusts your site by comparing the number of pages indexed to the number of actual pages and comparing number of supplemental results with the number of pages in the main index. If Google indexed most of your pages and if most of those pages indexed aren't labeled supplemental, you're on the right track.
Posted 03 May 2007 - 12:00 PM
You need to look very closely at the site you'll be linking to and the _page_ which will be linking to you. There are some very basic questions you need to answer before considering any exchange:
1) Is the page linking to me a standard part of the site, or is it a directory page dedicated to reciprocal links?
2) What other links are on that page? Am I one of a few links out? Are there hundreds of them on the page? Are any of the links to questionable sites or site which I don't want to be associated with?
3) Is the page I'm linking TO one which I'd consider highly useful and relevant to my visitors?
If the link you're getting is something like this, for example, that's pretty sketchy, and probably not at ALL worth considering.
On the other hand, if the link you're getting is part of the page: a contextual link from an article, part of a highly relevant and useful resource directory, etc. , you're looking at something potentially useful.
Finally, the question you have to answer is how much of your time you want to spend winnowing the good from the bad. The good link exchange offers are probably less than 1% of what most people receive - because most people involved in looking for link exchanges are not considering the context of the link at all. It may well not be worth considering ANY of the link exchanges you're offered, because the work involved in finding the good ones may not justify those links. Even the good link trades aren't usually anything really fabulous.
Posted 03 May 2007 - 02:27 PM
If a link exchange would never ever give you any SEO benefit at all, how would you look at link exchanges?
You would be looking for partners. For traffic. Targeted traffic. Conversions. Sales. Mindshare. Authority.
If you look at a link exchange from that angle, keeping Joe's tips in mind, you get a sharply defined view of what you should and shouldn't do.
Posted 03 May 2007 - 02:49 PM
So, is my website now more "link worthy" because I've got a "Link exchange" page, or do the "link exchange" crawly programmes only look for websites with link exchange pages, and not for those with like minded content as your own? Or - why wasn't anybody asking me to exchange links before I put in the link exchange page?
Curious of Essex
Posted 04 May 2007 - 04:36 PM
Would you go as far as to go through my links page and delete any sites which I don't think would be useful to my visitors?
Certainly. And I wouldn't qualify it as going "as far".
If you have a bulletin board in your shop, wouldn't you check what people pin to it? Remove messages of a certain nature?
Posted 04 May 2007 - 05:49 PM
The message blew more smoke that I have seen in a long time.
Then it says... "By the way, Mr. Egol, if you would be so kind we would appreciate a mention of our site on yours."
I went to his site thinking that it might be something nice (the domain was a great Keyword.com). When I landed on the homepage the top 70% of it was adsense. I really like adsense but if you use it to cover the top 70% of your homepage you must not think very highly of your content.
After looking around on his site, I decided that I don't want to link to it because there is nothing there of relevance and not much there of value. It is a MFA site on a great domain with terribly little content.
So, do I write back to this guy or delete and forget.
I will say, that if I was not really picky about who I link to he might have gotten a link from me. It was one of the best attempts to get a link that I have seen. It probably works with lots of people.
Posted 04 May 2007 - 10:16 PM
Saves a lot of e-mails.
Edited by 3rdeye5, 04 May 2007 - 10:19 PM.
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