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Google Now Showing Blog Posts In Regular Searches


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#1 bwelford

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Posted 05 May 2007 - 11:31 AM

I haven't noticed this before today. Google is now showing blog posts at the bottom of the SERP for a regular keyword search. Here's what I see for a search for 'small business'.

smallbusiness070505.jpg

#2 yannis

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Posted 05 May 2007 - 11:41 AM

I have not noticed it before either. I wonder if it is a new thing.

I have also noticed a very clever add by the NY Times at the bottom of the SERPS. If you search for 'history Cuba' you will see what I mean. Normally ads were at the top.


Yannis

#3 bwelford

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Posted 07 May 2007 - 07:44 AM

That's an interesting find too, yannis. This is what I'm seeing at the moment.

googlenewsarchive070507.jpg

Presumably for a topic on History, Google felt news stories would be more authoritative than blog posts.

#4 JohnMu

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Posted 07 May 2007 - 08:00 AM

Fascinating find!

Those are paid news entries on the bottom. I wonder if Google gets a share? Is it a test or a new form of advertising?

John

#5 JohnMu

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Posted 07 May 2007 - 08:29 AM

The keyword seems to be "history", "news" triggers a news box on top of the listings, history brings years with news and / or blog entries on the bottom. The results pages I saw did not have any "other" ads on them at all (logged in and not logged in) (with one exception).

Some examples:

http://www.google.co...r birds history
( $4.95 / pay-per-view / pay-per-view )

http://www.google.co...er wren history
( subscription / subscription / pay-per-view )

http://www.google.co...twitter history
( pay-per-view / pay-per-view / $4.95 )

http://www.google.co...eforums history
( free!! )

http://www.google.co...adsense history
( subscription / free / $9.95! )

http://www.google.co...helioma history
( subscription / free / free )

http://www.google.co...=cancer history
( $4.95 / $4.95 / free + one ad)

http://www.google.co...?q=bush history
( $4.95 / $4.95 / free + music one-box on top)

http://www.google.co...e mountain lion
( $4.95 / $4.95 / free + book search one-box on top)

It seems as though everything has a subscription history :)
http://www.google.co... rock juice jpg
http://www.google.co...y of kim krause
http://www.google.co...sses in history
:)

John

#6 incrediblehelp

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Posted 08 May 2007 - 02:12 PM

Still seeing Google Coop results at the bottom here.

#7 SEOigloo

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Posted 08 May 2007 - 02:21 PM

Oooooh! Neat find Barry.
A whole new incentive to keep on bloggin'!

Miriam

#8 ukdaz

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Posted 08 May 2007 - 03:42 PM

A whole new incentive to keep on bloggin'!


Yup this could prove fruitful just a shame its down below the fold!

:)

Daz

#9 AbleReach

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Posted 08 May 2007 - 04:44 PM

just a shame its down below the fold!

On the other hand, this could be a way of adding value to the bottom half of the page, for Google, users and featured sites.

I you'd made it down to the bottom and saw a featured text link that was more targeted than, say, the "next" arrow, would you go for the text link or the arrow?
:::nodding my l'il head "yes":::

Predictions: IF the featured links are targeted and more interesting to the searcher, the bottom is about to become more important. The leftovers at top of page two will be less tasty.

Will people assume these are all ads? Will they be confused, not knowing the difference between these links and regular SERPs? Will they care?

#10 egain

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Posted 09 May 2007 - 07:20 AM

I would suggest it would probably work similarly to the Google Base results that are returned on specific product searches ie Dual Fuel range cooker

http://www.google.co...r...earch&meta=

This doesn't appear on more generic searches such as range cooker or cooker

To the point anyhow, I would presume the 'functionality' of the term and the potential mindset of the client in terms of what they are looking for would need to be equated to a certain degree ie for a search such as seo the blog search would be applicable, however for a more targeted phrase such as 'seo agency' or seo lancashire Google Local (or nothing at all) may be a more suitable.

(PS. Hope that makes sense - i confused myself halfway through that)



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