With increasing PPC costs and growing competition, customers are becoming more and more aware of the importance of CPA as a key parameter in measuring their campaign efficiency.
I recently received a question from a big prospect looking to outsource their PPC campaigns. The question relates to CPA (cost per action) management and I would be very interested to get your perspective and thoughts.
Here is the question:
"What sort of safeguards are used to limit rapid increases in cost? Specifically, if your company causes CPA to pass the maximum level that we are willing to accept."
Edited by Wiseguy, 09 May 2007 - 07:15 AM.