Sophie's
Utterly Shameless Self Promotion certainly shows she knows her business, can write well for a targeted audience, and look good in a photo. That last point is intolerable.
Otherwise golden advice and platinum marketing. Congratulations.
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Bill wrote a very nice overview. :thumbs:
That is 'nice' as in (1) well done and (2) looking on the bright side. I agree with everything...
But, I have long had two major concerns with Google the ad server:
1. the trend towards algo derived search relevancy requiring increasing levels of personal data retention. Personalisation is a logical addition now people have been eased into the unobtrusive indirect data mining of g-mail, g-toolbar, g-analytics, etc. There is very little accountability, transparency, or protection for the g-user.
2. the trend towards displayed ad-relevancy surpassing that of the search results. There is an obvious conflict between answering a query and serving an ad: why click an ad if the query results are optimum? And in the money topics query relevancy is falling fast in the face of ad drenched returns.
Personalisation will simply increase the probability that the answer will be found via some form of paid placement.
Am I alone in my paranoia or is there actually a dark side to Google and personalisation? :oh-so-lonely:
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Kim certainly surrounds herself with the best and the brightest. Nice to be able to reap the benefits of the cre8-ive experience.
