A couple of years ago I placed "bookmark this site" buttons on my websites. These buttons triggered a bookmark in the visitors browser. The bookmarking rate improved significantly on all sites.
The button helped bring about a desired visitor action... and I am now getting thousands of visitors per day coming directly to my sites.
More recently I replaced the browser bookmark button with bookmark button from AddThis.com. That service is now collecting a few bookmarks every day.... but I am sure that some of my visitors - perhaps many of my visitors - click that bookark button with the expectation that it will trigger a browser bookmark. (I believe that the visitors to this site are not especially web savvy).
I am not feeling confident about this move because "Bookmark" now has more meanings - and I don't want my visitors clicking a bookmark button (expecting to bookmark in the browser) and then having their mind jump from the topic channel of my website to "hey, what's this bookmark stuff?"!
My best judgement on this would be go back to a "Bookmark this Site" button that triggers a browser bookmark and then add a few of the social bookmarking logo buttons beneath it - or maybe a button that has a few of those logos on it (without the word "bookmark") and that connects to AddThis.com.
I post this here to share what I am doing, but I am also curious about what you are doing to help trigger the bookmarking action in your website visitors? Any great ideas?
Edited by EGOL, 13 May 2007 - 11:57 AM.