Buzzards Circle Over the PR Industry re: the response to Guy Kawaski's post: The Top Ten Reasons Why PR Doesn't Work
Seems like this is turning into an SEM vs. PR debate, which I would normally consider hyperbole and maybe even the self-aggrandisement of SEM by it's practitioners.
But I'm not sure that there isn't a big grain of truth here: the market and the way people communicate has changed. PR, in some senses, is an old school viral tactic built on seeding news organization / opinion-makers with the right information and spin. Has PR then been superseded by SEM because those opinion-makers no longer hold sway in an SEM world? And do their tactics lack the speed and pervasiveness of SEM?
Edited by Jozian, 30 May 2007 - 02:02 AM.