I said I would take my time going through all the posts and come back to you all.
All the advise has been fantastic and I really really appreciate all your help. :thumbs: :thumbs: :thumbs:
I have been through things point by point as you will see by this lengthy response. I still have alot of learning to do but feel I now have a plan of action. There are some things that have been suggested that can be changed immediately and other's that are simply not possible at this time, due to money.
I also have a few questions and will possibly have more, the more I read and learn. Sorry if my questions seem obvious.
Please see my plans below and let me know if you think I've missed anything.
[quote]It really should be in the UK on a UK IP address so Google understand you're relevant to the UK search results.[/quote]
What reasons would there be for not having my site on a UK IP address?
Is it because the web address is a .com?
Could it be because I plan to operate world wide if successful?
Also if it was on a UK IP address, how would this effect Australian searches?
Can anyone tell me why the other domains I bought do not show up when you search site:www.pegog.co.uk etc on google?
The following do not show up
Why would I have been advised to buy these?
[quote]You need a slogan or statement that says what you do. An association between brand (pegog) and activity. Amazon? Books. eBay? Auctions. Pegog? ....Ask marketing people to help me with this. Maybe something like "Pegog - UK/Australia Expat Gift Shopping" or "Pegog - Send International Gifts at National Rate"[/quote]
I will speak to my marketing advisors and see what we come up with. Agree with this suggestion totally so the sooner I sort it out the better.
Define what a user might search on to find your site, and how likely that combination of keywords might be.[/quote]
I’m going to discuss this with my marketing advisor on Tuesday and let you know what we come up with.
[quote]"How pegog works" is a good idea but you put too much text. Some of it, like "Website updated daily with new products, special promotions and offers", make no sense. It doesn't pertain to how pegog works and how I can benefit from it.
Set out to come up with 3 to 4 key benefits of using pegog. Get large colored squares and put those shortly written key benefits in each:
1. Shop for gifts for your family abroad
2. NO international postage rates
3. NO customs fees
Under that you can write a blurb that explains the process a little bit more. At the end of the blurb you can link to a more extended information page, if needed.[/quote]
I plan on revising this immediately so that as soon as I have the CMS I can make the changes. I will also add a read more link and have full details on another page that can be indexed. Getting a good slogan/statement should also help me be more specific and to the point.
[quote]The home link (the pegog graphic) should link back to http://www.pegog.com/
instead of http://www.pegog.com/index.asp
should not both act the same way. One of those should redirect to the other so that one of the two will always show in people's address bar. You want links to your domain to add their value all in one savings account: not a bit here and a bit there. Right now links can end up at www.pegog.com, pegog.com, www.pegog.com/index.asp, pegog.com/index.asp.[/quote]
I have asked for the above changes to happen immediately.
[quote]Products are listed in category view. When you click through to the detail you're basically taken off site to the retailer. This is done in a frame. I would opt for category view, then a detail view with your description, then a click through to the retailer.[/quote]
Unfortunately I can’t do anything about this as much as I would like to because it is an affiliate site. As explained to me the only way around this would be to add a full description field to my database and physically write a detailed description.
For Google to read this as new information the text would have to be my own (not copied from the retailers site) and the database has nearly 7,000 products in it now (increasing weekly) and the upkeep would be time consuming to say the least.
Just as an example I added a further 100 products to the site this weekend. I would be unable to provide my customers with this sort of choice if I was to have to write a description for each.
Also, at the end of the day, the customer would still have to go via the link to the retailers site to purchase the item and would see the further detail at this point
[quote]With the above in mind I expect that this is what Google would think of as a "thin" affiliate site. Between you and the products you're selling there stands very little but a concept. In other words, if I make a list of the retailers you use, what is the benefit of using your site versus just going directly to the retailer? You have to add more benefit.[/quote]
You are completely right in what you say. Customer’s could just make a list of the retailers on my site (which by the way is why I don’t provide a list of the retailers featured).
This maybe something they would do if they knew what they were looking for, however if you were looking for some sort of gadget, Would you want to go to 10 different sites (if you knew which sites provided gift wrapping) and then make a choice? or Would you prefer to look at the items through one site and make a decision?
It takes so much time having to browse various websites especially when they all categorise things differently. The benefit of using my site is that you would no exactly where to look for the gadget your after and products would be shown from any of the 60+ retailers I have listed.
[quote]The "special offers and news" has to go from the home page. If you do special offers, put two or three image products on the home page. Have an inner page which conveniently lists other offers.
News should go in its own section. Consider each item: this is of interest to whom? Is it really of interest to a customer?[/quote]
Will definitely have a separate page for Special Offers and a separate page for News.
Again, I will prepare the content so that as soon as I have the CMS, I can make the changes immediately.
With a separate page for news I can then add more information by including articles etc that will be appearing / have appeared in the newspapers & on the Salford council website etc.
[quote]Actually I JUST now saw your "mission statement" way down there… That alone explains what the site is about… You need to have that up top somewhere and in a different design or text style than the rest of the text. That immediately would help my first point.[/quote]
I have requested that my mission statement be moved up above How pegog works and have asked for the text style or colour to be changed to make it stand out.
[quote]One last thing to note, the fact that you have content on the site is great, I would start writing some content for future landing pages;[/quote]
I am going to concentrate on writing additional content on the following for future landing pages.
• Special Offers
• Australian Dates to Remember (Holidays 2007, 2008 etc)
• UK Dates to Remember (Holidays 2007, 2008 etc)
• Section on posting gifts abroad (Article)
• About Us
• Contact Us
• Customer Service
[quote]I recommend that you create a really definitive and detailed section about posting gifts to Oz from the UK. The best darned guide on the topic there could be, which collects a the factual stuff, but also adds in the anecdotal notes that can be so important.[/quote]
As discussed previously (your advise taken) I am going to have a new page with a section on posting gifts abroad. I will also contact customs in both the UK and Australia to get further information on what happens when gifts are sent abroad? Why they open them? At what value do you have to pay customs charges? What restrictions are there for sending presents abroad etc?
I will then discuss the different options available.
I’m also going to contact all the people I initially spoke to with regards to problems they have had sending gifts abroad so that I can use their quotes on this page and also possibly on my home page.Longer Term Projects
• Separate blog site as part of marketing strategy
• Possibly upgrade the content management system at a later date if I feel it necessary. I don’t have any additional funds to spend on this so not a consideration at this point.
• Invest in SEO to increase awareness
• Look at improvements to the site
[quote]Content Management System
What you need is a Content Management System, which has the flexibility to be tailored for your specific requirements. Initially you should get a professional designer which can cost you anything between 1-2.5k
I don’t have any additional funds to spend on this in so unfortunately not an option at the moment.
Once the design has been agreed, simply implement the design in the CMS (Content Management System), ensuring the site meets the following :
* W3C Compliance
* Tableless Design
* CSS Driven
* Template Support (Allowing you to have different design on different pages)
* Text version of the site etc......[/quote]
I want to discuss the above with my web designer possibly as early as next week. I need to do some further reading so I know what I’m talking about before meeting with them.
It’s easy to pull the wool over someones eyes if you think you can and I’d like to go in prepared. If anyone has some suggested night time reading please let me know.
The search up top is a good idea; however it is far too detailed to have as the "default" search. Why not have a simple search field that will search all categories, sub categories, and keywords? And at that point they can limit the search by price or type of gift. Next to the little search box you can have "advanced search" which would then display the extra fields. But right off the bat, that's far too detailed and normally discourages people from using it as there's too many things you have to select. It just takes too much time and isn't that usable.[/quote]
Again, there’s little I can do with regards to major changes to the site as the moment as every change will cost me. I will however make a note of these points for future reference. You don’t have to use all the fields to use this search which is why it has quite a lot to choose from. If I just want to search on a key word I can without filling the rest of the details in.
A direct or indirect ecommerce site like you have implemented might be part of the answer, but I think you are going to need a better traffic strategy than simple SEO.[/quote]
I have come up with a few marketing ideas such as contacting Australian Bars such as Walk About along with other Australian Companies based in the UK. I'm going to see if I can send them a poster or a pdf poster that could be emailed around to all their staff.
Alot of police are immigrating to Perth and a few police we know have said that we should also contact the police to see if they can put something out to all their staff as well.
I'm also going to contact universities and speak to the overseas student advisors.
If anyone has any other ideas please let me know.
Pick up some books on PR and marketing. You've already got a head start with some exposure on a large blog here: http://www.seroundta...ves/013953.html
- which by the way is where I came across your post. But keep plugging away with your networking, find social networks for ex-pats, etc.[/quote]
Amazing how things get around and it’s all about exposure! :woohoo:
[quote]Given how you've been dealt with so far it is very possible that the solution will take a long time and will require you to pay a lot more again. While searching for another developer sign up at Google Webmaster Tools. Follow instructions and instruct your developer to put the required code on the site. Now you can at least tell Google which of those various ways to write your home URL you would prefer they use.[/quote]
I have signed up and need to spend quite a bit of time looking at this going through every section. Very useful so thank you.
I CAN'T THANKYOU ALL ENOUGH FOR ALL YOUR HELP AND SUPPORT!