I hope I haven't double posted this. My connection timed out and then my post didn't seem to publish.
Basically, I had a client ask me a question I didn't have the answer for, so I told him I'd get back to him when I could figure this out.
We believe that putting a business address in the footer of a site helps with both regional Organic rankings and Local Search rankings. However, this clients wants to have 2 addresses in his footer.
Imagine an address in Utah and another one in Texas both being in the footer (one for his store, the other for his headquarters).
What would this do, in the eyes of Google?
Would it improve regional rankings for both states, cancel out the value of having either state, or do nothing at all? I just don't know, and I've never seen this come up in a discussion before.
Has anyone done any research, had any experience with, or read any patents on this subject? I'd appreciate your feedback.
Kind Regards,
Miriam
Two Addresses In The Footer...
Started by SEOigloo, Jul 28 2007 10:01 PM
4 replies to this topic
#2
A.N.Onym
-
- Hall Of Fame
-
- 4001 posts
Honored One Who Served Moderator Alumni
- Twitter:http://twitter.com/yuraf
- Facebook:http://www.facebook.com/yura.filimonov
Posted 28 July 2007 - 10:07 PM
If he wants to sell with the store, go for that address and leave the HQ address for the contact page.
If he wants to sell with HQ, do the other way around.
If he wants to sell with HQ, do the other way around.
Edited by A.N.Onym, 28 July 2007 - 10:07 PM.
#3
EGOL
-
- Moderators
-
- 4577 posts
Eyes Like Hawk Moderator
Posted 28 July 2007 - 10:12 PM
You have a chance to do a great experiment here.... run analytics to see what search queries come in for the current state, then tally the google rankings for those queries, and then run rankings for matching queries for the new state.... upload the new footer and see what happens to the ranks.
I don't know what this person sells... but my bet is that there are TONS more buyers of that product in Texas. lol
I don't know what this person sells... but my bet is that there are TONS more buyers of that product in Texas. lol
#4
A.N.Onym
-
- Hall Of Fame
-
- 4001 posts
Honored One Who Served Moderator Alumni
- Twitter:http://twitter.com/yuraf
- Facebook:http://www.facebook.com/yura.filimonov
Posted 28 July 2007 - 10:19 PM
Well, you can check Google Trends for the query alone and with location for that, too.
However, if visitors looking for 'dog training store address' or 'dog leash hq address' won't find what they want, they'll be pretty disappointed. I'd think about the visitors first.
However, if visitors looking for 'dog training store address' or 'dog leash hq address' won't find what they want, they'll be pretty disappointed. I'd think about the visitors first.
#5
earlpearl
-
- Members
- 764 posts
Light Speed Member
- Twitter:localoptimizer
Posted 31 July 2007 - 03:27 PM
With regard to obtaining local visibility, serps rankings etc. w/in Google Bill's post--http://www.cre8asiteforums.com/forums/index.php?showtopic=26893&hl=
absolutely defines what works w/in G to obtain local visibility. Address info w/ appropriate site architecture is critical.
Appearing within the G Maps/Y and MSN local is a function of entering the business w/ each engine.
I would articulate the difference between the two addresses within content to differentiate between the two locations.
my simple $0.02 ;-)
absolutely defines what works w/in G to obtain local visibility. Address info w/ appropriate site architecture is critical.
Appearing within the G Maps/Y and MSN local is a function of entering the business w/ each engine.
I would articulate the difference between the two addresses within content to differentiate between the two locations.
my simple $0.02 ;-)
Reply to this topic
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users
