Highend Traffic Statistics?
Posted 31 July 2007 - 02:08 PM
- what pages/section are most visited? (standard)
- where are the users located? (standard)
- how long are they staying on the website? (??)
- are they returning? (??)
- What kind tools/media are being watched/read? (??)
Smarter Stats is one of the better ones but im not sure if it can do all this custom stuff? What is good to do really indepth tracking system.
Thanks in advance! Sascha
Posted 31 July 2007 - 05:21 PM
Posted 31 July 2007 - 07:06 PM
Microsoft IIS comes with this ability to log to datbase rather than to flat log-file already installed (its an option), while for Apache servers you'll need to add one of the various Mods that allow the server to log to database.
That assumes of course that it is a dedicated server setup, and that there are people comfortable with SQL with access to the server to run the queries and generate the reports.
For off-the-shelf solutions,it used to be that I'd have no hesitation in recommending NetTracker as the king of all tracking solutions, but that was back when it was owned by Sane Solutions. It has since changed owners and seems to have undergone some changes. I'm not at all familiar with the new 'version' of tracking software caled NetTracker, and so cannot in any way vouch for its quality now.
The other solution that I recommend a lot is ClickTracks, but to get the most from ClickTracks you need to adopt a different mode of looking at the data than just looking at reports. With ClickTracks, you get much more out of the product by taking a 'cognitive walkthrough' of the stats superimposed on the site as an overlay, really putting the data into perpective:
"Ah, of course most people are going to page 8 from here - look how prominent we made that link! If we want to encourage the users to take a path to Page 6 from here, becaus that's the path with better conversions, we shoul move this link to here, and place that bit over there..."
Posted 31 July 2007 - 07:17 PM
Posted 01 August 2007 - 12:45 AM
All the best for the week ahead!
Posted 01 August 2007 - 02:10 AM
Posted 01 August 2007 - 01:03 PM
Additionally, as you suggest, it can be invaluable for showing precisely which link on a page is grabbing the clicks, and shows just how much positioning of links, prominence-wise especially, can affect and steer the ensuing path through the site.
To be really sure of preventing robot confusion, or to work around tracking solutions that don't report query strings in URLs properly, you can instead use redirection pages with a 301 or Meta Refresh, so that each link actually goes to a ifferent URL to be tracked, before redirecting immediately to the end content. Simple but effective.
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