How Would I Rank Well For An Image Search?
Posted 21 September 2007 - 07:52 PM
I'm just wondering what factors contribute to a top listing in Google Image search? From my very basic tests it looks like it's not only the name of the image but also the content around the image...
What have you guys noticed?
Posted 22 September 2007 - 12:00 AM
Edited by FP_Guy, 22 September 2007 - 12:01 AM.
Posted 22 September 2007 - 03:23 AM
I have always adopted that method, but only realised recently over the last year or so how important it was in getting good SERPS in Google image search.
I won't tell what the Google image search I'm best known for on my blog (!) - but it's there every day in my stats as well - I just wish it was something I could convert to cash!
Posted 24 September 2007 - 10:11 AM
- File Name
- Content around Image
- Title, Descriptions, page content
- Links to Image and how they are worded
- Images in feeds - categories the pages the feeds belong to help
- alt text (though this is minimal because of prior abuse)
Posted 11 November 2007 - 09:24 AM
I think those are the obvious factors that we can play with, but there are other factors, which I never did manage to figure out before I left the agency. I think server response time is also a factor.
I was looking at image optimization for a client a few months ago and spent some time analyzing serps and competitors' pages. What I found was that the results shift and jump around a lot. It's not as easy to optimize because after optimizing a page for a specific image result, I found that one day it would move up, then for no apparent reason it would fall. Sometimes the image that was ranking would jump from say 20 to 200+, but a different image would rank for the same query at say 28.
Posted 19 November 2007 - 07:45 PM
I think the main reason for fluctuation tends to be more that images are a lot easier to create than content and millions of more images are on the internet and being indexed and identified every day. Just think about a retailers' site and if they have multiple views of a product. Thousands upon thousands of pictures are added to the internet everyday, the advent of the digital camera and the adoption of Adobe Photoshop helps that along.
However while I agree with you that it can be a contributor, the search engines look more at the things stated above and weight them a lot more heavily.
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