Ppc For Charity
Posted 07 November 2007 - 04:43 AM
I was wondering if anyone has done or has heard of anyone doing PPC to raise money for charity and how successfully it was?
Posted 07 November 2007 - 05:04 AM
There are two things where Google (*) can help here:
1. Google Grants - "Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic." Free PPC sounds good, right?
2. Google Checkout for Non-Profits - "Google Checkout for Non-Profits is a fast, convenient donation process that helps you attract more donors and increase online giving to your organization – and you can use it to process donations by charging credit or debit cards for free until 2009."
Other companies possibly have similar systems and of course what you achieve with these tools depends a lot on the usual work involved with attracting relevant traffic and getting it to convert.
(*) I hope this isn't too much "advertising" -- I wasn't aware of these programs before I joined Google but I think they're good enough to mention here.
Posted 07 November 2007 - 05:10 AM
Posted 07 November 2007 - 03:39 PM
This will come in handy.
Posted 11 November 2007 - 01:46 AM
PM me if you would like any further specific info.
Posted 20 December 2007 - 02:21 PM
I've never read about Google Grants before. Interesting!
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