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Ppc For Charity


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#1 saschaeh

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Posted 07 November 2007 - 04:43 AM

I have a client who is a non-profit organization. They send doctors and medicine to places where there isnt any. Obviously one of there prime objectives is to raise funds.

I was wondering if anyone has done or has heard of anyone doing PPC to raise money for charity and how successfully it was?

#2 JohnMu

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Posted 07 November 2007 - 05:04 AM

Yay, I love doing good things <_<

There are two things where Google (*) can help here:

1. Google Grants - "Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic." Free PPC sounds good, right?

2. Google Checkout for Non-Profits - "Google Checkout for Non-Profits is a fast, convenient donation process that helps you attract more donors and increase online giving to your organization – and you can use it to process donations by charging credit or debit cards for free until 2009."

Other companies possibly have similar systems and of course what you achieve with these tools depends a lot on the usual work involved with attracting relevant traffic and getting it to convert.

John

(*) I hope this isn't too much "advertising" -- I wasn't aware of these programs before I joined Google but I think they're good enough to mention here.

#3 saschaeh

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Posted 07 November 2007 - 05:10 AM

that sounds really interesting! I will have a look and report back in full.

tx

#4 AbleReach

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Posted 07 November 2007 - 03:39 PM

Thank you! I didn't know Google Grants existed, either.

This will come in handy. :)

#5 JohnMu

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Posted 08 November 2007 - 03:31 AM

Over at SERoundtable, Simon Heseltine added some links with more information - you might want to check them out: http://www.seroundta...ves/015264.html

John

#6 AbleReach

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Posted 08 November 2007 - 05:08 PM

This gets better and better. Thanks again!

#7 Dave Davis

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Posted 11 November 2007 - 01:46 AM

We have worked with two Irish charities and both were granted a PPC "budget" with AdWords through Google Grants. It was a right pain to go through the process though.

PM me if you would like any further specific info.

#8 Kim@ASM

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Posted 20 December 2007 - 02:21 PM

One of my clients is a non-profit. However, they sell products on their site. It's just that the profits from the sales go to the cause.

I've never read about Google Grants before. Interesting!



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