Two months? LOL - My record is eighteen months
and 36 meetings/phoen conferences to get a few simple words changed in a few titles. Admittedly, that was a long time before SEO was considered a "must do".
What SEO reports do you compile and how do you go about it?
OK sure, why don't I just give you my business for the grand sum of $0
Seriosuly, whilst I am comfortable talking about this in the general, getting specific is a bit to much to hand over for nothing, I think we can all agree.
You need to do some of the work here yourself, but I'll give you some pointers. Answer these questions, and you should have a better idea. I'll satrt wiht Ammon's question again, because it is absolute gold, but try to make it even more specific:
The right question is "What data can Saschaeh as a unique human being with specific talents and resources gather, and process into valuable information to sell?"
Some questions that follow that are:
What is SEO and how do you explain that to all the stakeholders in a business?
What is entailed in "SEOing" a site?
What recommendations are you likely to make, and what categories do these recommendations exist in?
Who are various recommendations aimed at (specific people, like CEOs, web developers etc)?
What things will be in every report, and what things will be there only as needs be?
What is the relative value of a recommendation, e.g. robots.txt versus link building: what is more important and how do you explain that to a client?
What is the format of your report (this search
has many reports - maybe one of those has headings you are comfortable with). Do you have executive summary? Conclusion? Do you have an overview of SEO? Table of contents? Seem like trivial questions I know, but are likely vital in the ultimate execution of what you do.
What tools will you use? I hate tools, but some make reports easier (and quicker) to write.
How will you structure the report, e.g. what is the "flow"? Do you start with specifics? Do you have a nice handy explanation that you can use of SEO to kick off the report?
Will you present the report, or will it just be handed over?
Do you do the work yourself, or do you just advise and the client does the actual work?
Again, I am not comfortable handing over my whole business structure on a forum, to be indexed forever and a day (and with good reason, I think we can all agree), but I am happy to run through some of this stuff.
As a sideline, I know how you feel! I started a web design firm when I was striaght out of Uni, and had no idea how to start. If being an SEO is important to you, my advice would be to work for a firm, at least for a while. I worked for an SEM firm and, although what I do now is very different, it has evolved from the basic (and I do mean very basic) way the firm I worked for operated. Reports have a structure that many buisness people expect, at the very least in a vague outliney sense. The only way to learn that is to work for someone, unless you can come up with a plan on your own, which is surprisingly difficult in my experience.